Colorescience Partners With DermStore.com to Fill Mineral Makeup Void Left By Bare Escentuals’ Change in Online Sales Strategy

Innovative mineral makeup created by Bare Escentuals' founder is now available at DermStore.com.

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Mineral makeup has become a mainstay of the cosmetic industry and DermStore.com is proud to announce the addition of Colorescience products to our online store

Santa Monica, CA (PRWEB) January 4, 2005

DermStore.com and Colorescience have joined forces to help fill the Mineral Makeup void in the marketplace, due to Bare Escentuals recent decision to restrict online sales to only two merchants. Their strategic alliance will provide:

• Ease of finding quality Mineral Makeup products online

• Innovative Colorescience kits exclusive to DermStore.com

• Dermatologist recommended beauty and cosmetic tips

• Competitive pricing

• Award winning customer service with a 100% risk-free purchase policy

Diane Ranger is the creator of the concept and developed Bare Escentuals into the cosmetic industry’s first Mineral Makeup company. After her success at Bare Escentuals, Ms. Ranger founded her own state-of-the-art manufacturing facility and continued to pursue her passion for product development. Her twenty-plus years of cosmetic chemistry lab experience in research and development has resulted in the newest stage of cosmetics…Colorescience.

Unlike traditional cosmetics, Colorescience products have been shown to have a positive effect on the actual condition of the skin. The micronized minerals used are naturally anti-inflammatory and uniquely formulated to protect and correct. There are no addictives and the product line has been specially formulated for all skin types. Colorescience utilizes state of the art nanotechnology to ensure the purity of its minerals. The botanicals used are organically grown and the cosmetic’s core ingredients are pharmaceutical grade.

"Mineral makeup has become a mainstay of the cosmetic industry and DermStore.com is proud to announce the addition of Colorescience products to our online store," says Dr. Craig Kraffert, board certified dermatologist and founder of DermStore.

"DermStore’s exclusive access to a cutting edge mineral makeup such as Colorescience expands and enhances our leadership position in the beauty and skincare marketplace. We will continue to fortify exclusive agreements with the industry’s most innovative makeup and skincare distributors. DermStore views this agreement as one that expands our market base and enhances our opportunities for long-term growth and profitability."

Colorescience products have already been embraced by elite spas, resorts, physicians and even celebrities such as Darryl Hannah, Natasha Richardson, and Brittany Murphy. The line has been recently featured in such top beauty magazines as Allure, Shape, Redbook, Seventeen, YM and Elle.

For more details on Colorescience and this online partnership, go to DermStore.com, the online source for skin care and beauty products and recipient of BizRate’s Circle of Excellence Platinum Award for superior customer service.

About Dermstore.com

Founder Craig A. Kraffert, MD, a leading board certified dermatologist, started DermStore.com as an offshoot of his Redding Dermatology Medical Group website in 1999. Dr. Kraffert found that his patients were eager to purchase reputable, high quality products recommended from his office and had a vision to provide the same level of service, selection and value to the vast online community. Since that time, DermStore has evolved into the premiere online retail destination for skin care products, cosmetics and more. Headquartered in Redding, California, DermStore maintains a highly successful cosmetic dermatology center and accompanying retail store, as well as creative offices in Santa Monica, California and website development facilities in Ottawa, Canada.

Contact:

Taylor Grant, Director, Editorial Services

Voice Phone Number: 310-392-7797

FAX Number: 310-314-8425

Website URL: http://www.dermstore.com

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