The Free Publicity "Mystery": Why Are Most Business Owners Really Bad at Getting Publicity For Themselves?

Award Winning TV Anchor George McKenzie Will Give Seminar Attendees a Journalist's View of Why They're Not Getting the Publicity They Want from the News Media

(PRWEB) January 21, 2005 -- Small business owners and entrepreneurs are failing to attracts thousands of potential new customers because they lack a basic understanding of how to get free publicity for their companies.

George McKenzie of http://www.PublicityGoldmine.com, a former TV anchor with more than 30 years of broadcasting experience, will deliver that message--along with strategies for fixing the problem--to publicity-minded attendees at Joel Christopher's internet marketing workshop in San Antonio March 18-21.

More Publicity Equals More Traffic Equals More Profits
McKenzie, who is also the co-author of the Amazon.com best selling book, "Mining Online Gold With An Offline Shovel" says most small business owners can boost traffic 10-50 percent if they have a basic understanding of:

1) What reporters need from them in order for the reporters to give them publicity in return
2) How to give journalists what they need--in a way they can use it--to make it easy for journalists to give them the publicity they want
3) The importance of executing a step-by-step publicity campaign as part of their overall marketing plan.

Why the Internet is a "Publicity Goldmine"
McKenzie will also offer case studies of how publicity-minded business owners have generated thousands of dollars worth of free publicity by using the Internet.

"The Internet is now the default research vehicle for journalists working on stories" he says. "Unfortunately, most entrepreneurs, and even many internet marketers themselves, haven't learned how to tap into it yet."

George McKenzie is the creator of http://www.PublicityGoldmine.com, a resource website for entrepreneurs, small business owners, consultants, speakers, authors and anyone involved in internet marketing. He offers a free 7-part "Publicity Crash Course" to anyone who visits the Publicity Goldmine website at www.PublicityGoldmine.com. He can be reached at
mailto: george@publicitygoldmine.com or by visiting http://www.publicitygoldmine.com

Interested parties can register to attend the workshop by clicking on
http://www.publicitygoldmine.com/prwebdbb

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