MyBeautyCenter.com Seeks to Expand its Long Island Presence

Hires PR Firm MINYA COncepts to Publicize Expansion

Ronkonkoma, NY (PRWEB) January 30, 2005 -- MyBeautyCenter.com, the highly trafficked beauty and fashion website, is seeking to expand both its headquarters and its local presence, according to Founder and CEO Philip Posa, who met recently with venture capitalists to pitch a second round of funding. Posa, who completed a major site renovation for MyBeautyCenter in November 2004 has targeted the designer fragrance, jewelry, watches and salon hair care segments of the business for growth.

While our web presence is growing exponentially, weve underplayed our regional presence." says Posa. This is a LI-based corporation and our expansion means the hiring of additional IT people from the area. Plus, well be marketing MyBeautyCenter.com to local and metro NY residents. Thats where our PR firm MINYA Concepts comes in – to get the word out that consumers, particularly women, can log on to the website and discover a vast and exciting array of products including popular name brands to choose from, at enormous savings."

Conceived and launched in 1998, MyBeautyCenter.com was an outgrowth of Beauty Direct, Inc. a professional salon mail order business owned and operated by the Posa family. Philip Posa, a recognized e-business operations and fulfillment expert took the company online and added name brand watches, designer fragrance, handbags, jewelry, Italian charms, watches, and hair care. MyBeautyCenter is now able to expand beyond its own domain. Posa recently formed a new division to offer low cost Business to Business Drop Ship solutions to allow others to showcase his companys 3000 beauty-related items to sell on their own websites.

With the latest renovations, or what the company refers to as its new face," MyBeautyCenter will be able to spot notable trends in real time and enable it to analyze current consumer tastes against six years of buying history. For the customers, the advanced search technology will make it a lot simpler to browse and shop, and in a matter of seconds find exactly what theyre looking for on a website containing thousands of products. Our goal is to compete with the top players in online retailing for these categories," says Posa. His latest ventures indicate hes well on his way to achieving that goal.

MyBeauty is a registered trademark of MyBeautyCenter.com, a private company that owns and operates MyFragrances.com, MyHairCare.com, MyWatchDiscounts.com, and WatchDiscounters.com. For further information contact Philip Posa at 631.686.6411.

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