New Website Boosts American Red Cross in Greater New York (ARCGNY) Relief Efforts
Juxta Digital (juxtadigital.com), a new-media consultancy in New York and New Jersey, announced today the re-launch of the new website for the American Red Cross in Greater New York (nyredcross.org). Within days of launching, the new online registration features in Juxta Digital's content management system, Synopsa, allowed ARCGNY to sign up hundreds of volunteers for disaster services training.
New York, NY (PRWEB) October 5, 2005 -- Juxta Digital (http://www.juxtadigital.com), a new-media consultancy specializing in non-profits, publishing, education, corporate communications, and entertainment, announced today the re-launch of the new website for the American Red Cross in Greater New York (http://www.nyredcross.org).
The American Red Cross in Greater New York (ARCGNY) approached RE:Creative Design and Juxta Digital to redesign and develop a more robust website that could meet the varying and variable needs of the nation's biggest Red Cross chapter. One of their key goals was to create a website that could maximum their efficiency in responding to disasters by helping to accept donations, stimulate volunteers, offer continually updated information and provide easy registration for events, courses, and training.
Little did they realize that they would be re-launching the new site in the midst one of the largest natural disasters in the history of the US. The new site went live approximately a week after Hurricane Katrina hit the Gulf Coast. Within days, the new online registration features in Juxta Digital's content management system, Synopsa, allowed ARCGNY to sign up hundreds of volunteers for disaster services training. Many of these recently recruited and trained volunteers will be deployed to the Gulf Coast States to help in ongoing relief efforts.
Synopsa also provides e-commerce features that make available products such as disaster preparedness kits, and creates an easy way for visitors to give online donations earmarked for disaster relief efforts or for general funds.
ARCGNY's other goal with the web redesign was to help raise the profile of the New York chapter and improve marketing efforts. The new design from RE:Creative and interactive strategy from Juxta Digital have enhanced the site's usability by focusing on key messages and creating easy navigation to ARCGNY's core services. Synopsa also streamlines content creation and maintenance, making it easier for ARCGNY's webmaster to add pages, update content, and respond to the latest current events.
About the American Red Cross in Greater New York:
Now in its 100th year, the American Red Cross in Greater New York (ARC/GNY) helps people in New York City and four adjacent counties (Orange, Putnam, Rockland & Sullivan) avoid, prepare for and respond to emergencies. ARC/GNY provides immediate aid to those affected by more than 3,000 emergencies a year -- from fires and water main breaks, to building collapses and blackouts. The Red Cross also helps New Yorkers stay prepared for emergencies by offering hundreds of health and safety courses on such subjects as First Aid, Disaster Preparedness, Swim Safety and Adult/Child CPR throughout the region. For more information, call 1-877 RED-CROSS or visit www.nyredcross.org.
About Juxta Digital :
Juxta Digital is the professional services division of Juxta Media LLC, a privately held company with offices at 21 W. 38th St., 16th Fl., NY, NY 10018 and 111 South Orange Ave., Suite 34, South Orange, NJ, 07079. Juxta Digital helps both domestic and international companies extend their brand and their information systems interactively, and offers strategic planning, interface and information design, and custom development and software for web, wireless, desktop, and other new media. Juxta also licenses its web content Management system, Synopsa, to corporations, publishers, non-profits, and universities. Clients include The Academy of American Poets, Bain Consulting, BESTMED, the BBC, Court TV, Chelsea Piers, Expo TV, Logicworks, Jefferson College of Health Sciences, Kaye Insurance, Red7Media, The Paris Review, St. Joseph's College New York, and others.
For more information, contact:
Martin Schecter
212-760-9665 x 111
###
Bookmark -
Del.icio.us |
Furl It |
Technorati |
Ask |
MyWeb |
Propeller |
Live Bookmarks |
Newsvine |
TailRank |
Reddit |
Slashdot |
Digg |
Stumbleupon |
Google Bookmarks |
Sphere |
Blink It |
Spurl
|
