Winner of the Vredeman de Vries Design Prize 2005: 'Cherry Blossom' by Claudy Jongstra and the Lloyd Hotel & Cultural Embassy

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Choosing from ten nominations, the jury of the Vredeman de Vries Prize was unanimous in its decision to select Claudy JongstraÂ?s work 'Cherry Blossom,' commissioned by the Lloyd Hotel and Cultural Embassy in Amsterdam.

Choosing from ten nominations, the jury of the Vredeman de Vries Prize was unanimous in its decision to select Claudy Jongstra's work 'Cherry Blossom,' commissioned by the Lloyd Hotel and Cultural Embassy in Amsterdam.

"The assignment consisted of creating shutters lined with felt, both inside and out, for 13 tall windows, spread over three floors of the Lloyd Hotel. The function of the shutters was to be twofold: they had to add to the decor and improve the acoustics of the rooms. When all the shutters are closed, they reveal an enticing view of a cherry orchard in full bloom."

The jury: "This is an outstanding example of artistic innovation combined with pure craftsmanship. A poetic merger of modernisation and aesthetics…"

Jongstra makes the felt for her designs from the wool of her own herd of 200 sheep. Her clients include well-known fashion designers Christian Lacroix, Donna Karan and John Galliano, as well as industrial designers like Hella Jongerius and Jasper Morrison. The Lloyd Hotel provides Jongstra's designs with good company: in addition to the shutters, the hotel is home to work by more than fifty other artists and designers, including the afore-mentioned Hella Jongerius and Jasper Morrison, but also Richard Hutten and Joep van Lieshout, who designed the hotel’s two music rooms.

Jongstra's first solo-exhibition in the US, 'Never felt before,' can be seen in design shop and gallery Moss in Soho in New York, until 19 October. However, this is not the first time Americans have had the chance to enjoy her work: she also created the costumes for the Jedi knights in the Star Wars film "The Phantom Menace" (1999).

The award-winning felt shutters are permanently on display in the Lloyd Hotel & Cultural Embassy in Amsterdam. Inspired by the shutters, Claudy Jongstra also designed a special scarf for the Lloyd Hotel, which can be bought at the Lloyd shop.

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Renate Schepen
Lloyd Hotel & Cultural Embassy
+31205613608
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