Pixels By The Dozen Is New Form of Online Advertising

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The idea behind Pixels By The Dozen is so simple that it's bound to catch on. Advetisers buy a block of pixels wherever they want on the homepage. Once the site is full, that's it, no more pixels, no more ads. The novelty factor is sure to create a buzz, and a buzz means more folks visiting, buying up pixels, and clicking on the ads.

Pixels Buy the Dozen (http://www.pixelsbuythedozen.com) is the latest innovation in online advertising. The homepage is a grid of 10,292 squares, each square being 12x12 pixels. Companies purchase pixels for $.50 each to display their advertisement or logo. The minimum ad space is a 12x12 pixel square and there is no set maximum. Customers are able to pick their ads placement on a first come, first serve basis.

An interesting feature of the site is that when a visitor hovers over an ad with their mouse, a 144x144 ad is displayed for the advertiser. There is a Featured Pixels area showing links for their advertisers in a rotation based on the number of pixel squares they have purchased. They also have the Latest Pixels, showing the last 3 companies that have purchased pixel space.

Said site creator Lee Dodd, " This approach capitalizes on the 'novelty and buzz' aspect of the web. Once the homepage is 100% sold out that's it. No more space. Of course, the page will be quite a site to see as it fills up, and that's the goal. Fill it up, generate some donations, and then who knows where it will lead..."

The company, Pixels Buy the Dozen, is based in East Texas and with the recent impact of Hurricane Rita, they are donating 10% of the site's revenue to the Salvation Army Hurricane Relief Fund. The site's owner, Lee Dodd, also shared that he is offering registered non-profit organizations a pixel square ad spot at no charge.

URL: http://www.pixelsbuythedozen.com


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