Is There Room in the Marketplace for a Simple, Inexpensive Online Auction Site? TWay is Betting "Yes"

Share Article

While the giants in the online auction business spend millions on growth and expansion, TWay keeps its eye on the ball Â? and on its customers.

At a time when the giants in the online auction business are spending billions on expansions and acquisitions,, a small but customer-focused online auction site, works hard to focus on its core business – inexpensively-priced online transactions. began its operations with a modestly-priced fee structure and no listing fees. That policy continues to this day, even as the giants of the industry increase their fees and embark on expensive corporate shopping sprees – sprees that are financed by their customers.

EBay, the biggest and best-known player in the on-line auction industry, recently capped off a billion-dollar year of acquiring smaller companies by making its biggest acquisition of all – the purchase of Skype, a major Net phone service provider, for a staggering $2.6 billion.

Industry analysts are trying to determine the benefit of the Skype purchase to EBay. But one fact is inescapable – EBay has spent more than $3.5 billion in 2005 on the acquisition of a number of smaller companies. And that doesn’t include the additional millions that EBay has spent on expanding into China and other foreign lands.

“EBay is a leader in the online auction business, and it is interesting to watch them do what they do,” said Dean Burnetti, the president of a competing online auction website,

“Still, when we talk to our customers, they tell us that what they really want is simplicity and value in their online transactions. So simplicity and value are things that TWay intends to provide – along with a good-sized dose of fun.”

Burnetti pointed out that the billions that EBay has been spending has to come from the millions of people who use EBay in hopes of finding value in their online transactions, either as sellers or as buyers.

“Our low overhead allows TWay to avoid listing fees of any kind and to deliver great value on every transaction,” Burnetti said. “That’s where we feel the future lies in the online auction business.”

TWay’s success has resulted from its lack of listing fees and its slimmer overall commission rates – rates that are significantly lower than those found on EBay.

“We are not building an international empire here,” Burnetti said. “We are building a better and more responsive TWay, with low rates and good customer service.”

ABOUT TWAY.COM: moves online buying and selling to the next level with unparalleled flexibility, options and service. It also offers marketing partnership opportunities to savvy entrepreneurs. To learn more, visit the website at


Share article on social media or email:

View article via:

Pdf Print

Contact Author