Children's Online Apparel Magazine, E-Boutique Online, Announces the 2005 Publisher's Choice Award Winner

Congratulations to this years pick, Greggy Girl.

Orlando, FL (PRWEB) October 4, 2005 -- E-Boutique Online recently attended the AmericasMart Childrens Apparel Show in Atlanta where several hundred childrens fashion designers had their clothing lines either represented or displayed in showrooms. AmericasMart allows retailers an opportunity to preview and pre-order the upcoming seasons lines, attend fashion shows, and learn the tricks of the trade.

After viewing all of the best lines for the upcoming Spring 2006 season, E-Boutique Online made their top pick based on several criteria-including look, style, price points, originality, quality, showroom layout, and customer service. It was a dead ringer," said Susan Powers, co-founder of E-Boutique Online. We walked in and took a step back into our childhood. Not only did the 5-year-old in us come out, but the princess came out too!"

said Susan Powers, co-founder of E-Boutique Online. We walked in and took a step back into our childhood. Not only did the 5-year-old in us come out, but the princess came out too!

says Howe Rogan. While we are opposites in many ways-including our personal preference in childrens clothing-I greatly admire Susan as a professional, a leader in the community, and as a mother and friend. Building the business together has been a great experience for both of us.

A newly launched childrens apparel magazine, E-Boutique Online offers a growing library of resource information and guidelines for new business owners, an expansive directory of more than 150 wholesale boutique clothing manufacturers-including pertinent ordering information, a calendar of events, and community bulletin boards that provide the opportunity for networking, advertising and marketing, the free exchange of information and ideas, and much more.

Susan Powers is not only co-founder of E-Boutique Online, but also runs a thriving childrens boutique, So Sweet Boutique, with business partner and close friend Jennifer Howe Rogan. We really believe that much of our success has been due to the fact that we each bring very unique attributes to the business," says Howe Rogan. While we are opposites in many ways-including our personal preference in childrens clothing-I greatly admire Susan as a professional, a leader in the community, and as a mother and friend. Building the business together has been a great experience for both of us."

Powers and Howe Rogan carefully review each clothing line not only from a business standpoint, but as consumers as well. Since their tastes in childrens clothing are very different, they were surprised to find one line that they both were equally excited about. Howe Rogan tends to lean toward a more traditional look, while Powers loves the trendy style. Powers focuses primarily on the quality of construction, while Howe Rogan concentrates on the overall look, price points, and compatibility of pieces from an artistic standpoint.

Greggy Girl offers a wide range of unique designs in both girls and boys clothing, as well as a sleepwear line that is sure to promote sweet and happy dreams. Greggy Girl clearly stood out among all of the top designers and clothing manufacturers and E-Boutique Online is confident in recommending Greggy Girl as a name brand that all boutiques should offer their clients. It is no surprise that they are the 2005 Publishers Choice Award winner.

E-Boutique Online is a division of So Sweet Boutique, LLC (www.sosweet-boutique.com.) For more information or to sign up for their free newsletter, The ClothesLine Report, logon to www.eboutiqueonline.com.

So Sweet Boutique has also been busy this fall with plans to expand!

Online Childrens Apparel Company Takes the Affordable Boutique"
Concept to the Next Level
    
So Sweet Boutique was founded almost 2 years ago with the goal of making high-end clothing affordable for everyone, which is reflected by their motto High-End Childrens Apparel On A Shoestring Budget" (www.sosweet-boutique.com). The successful boutique offers a wide variety of products, from pageant and formal gowns, tuxedos, and suits, to fun and casual outfits and sets. They carry many popular labels, including Lipstik, Petit Ami, Laura Ashley, and Greggy Girl, to just name a few.

So Sweet Boutique recently launched an Internet magazine focused solely on the Childrens Apparel Industry, called E-Boutique Online! The magazine is geared toward all aspects of the industry-from boutique owners and eBay sellers to designers and wholesalers-as well as to anyone looking for a great resource to help start their own business. The day-to-day function of the magazine is supervised by Project Manager Debbie Thomas, who has a strong background in website development and support. On September 15, 2005, E-Boutique Online! launched their latest publishing endeavor, The ClothesLine Report-a monthly industry newsletter spearheaded by Senior and Managing Editor, Christina Honea.

Jennifer Howe Rogan, Founder and CEO of So Sweet Boutique, is excited about the potential opportunities for expansion and growth. Her vision is to establish not just one mortar store, but several So Sweet Boutique locations across the southern region over the next ten years. So Sweet Boutiques original inception was as an Internet boutique, but with careful planning and strategic development, Howe Rogan hopes to grow the company on a much larger scale. We have pulled together a fantastic team that works well together and has a common goal. Each person brings unique attributes and abilities to the table, which in turn is creating success for all of us."

Howe Rogan hopes to attract new customers to the online boutique by continuing to focus on offering the best pricing and products available on the market. At the same time, So Sweet Boutique is steadily working on a business plan to move forward with opening several franchise locations and are seeking private investors at this time. For more information or to shop online at So Sweet Boutique, please log on to: www.sosweet-boutique.com.

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