Mastic Spa to Hold Grand Opening Event for its U.S. Flagship Store in SoHo, New York City

Mastic Spa brings its mastic-based beauty, body, and skin care products to North American market from Chios, Greece. Mastic is the legendary resin-bearing tree, revered since Antiquity, which grows on the Greek island of Chios, and nowhere else in the World.

(PRWEB) October 2, 2005 -- Mastic Spa, home of all-natural beauty secrets of the Aegean, is hosting an opening event for its flagship store at 438 West Broadway, near the corner of Prince Street, on Saturday, October 1st from 5:30 to 7:30 pm.

Simultaneously, hors doeuvres, drinks, and live Greek music will be served-up at Besito from 6:30 to 8:30, which is located a few blocks away at 357 West Broadway, near the corner of Broom (212 966-2030). We welcome members of the media to join us!

In 1877, the first of three generations of pharmacists in Chios, Greece began to study the remarkable anti-bacterial and regenerative properties of the mastic nectar. Now, Mastic Spa is offering over 200 mastic-based beauty products for the first time in the United States.

The Sodis brothers and their families started Mastic Spa several years ago in the 128 year old family pharmacy. There are now 20 Mastic Spa stores throughout Greece, selling beauty products based on the research and experimental applications of mastic by their father, Ioannis Sodis. The company formulates, packages and distributes its products from a state of the art manufacturing facility in Chios. Mastic Spa is a one-of-a-kind company -- a product of both, tradition, and the latest research. Mastic Spa combines simplicity with functionality. Mastic Spa is a special place with special products, created by the fruits of nature and products produced with special care and dedication. You enter and find yourself in a friendly, warm and beautiful environment. You feel wonderful. All of our products are a special delight.

When you visit Mastic Spa, only then will you understand and discover its special appeal. Mastic Spa and our line of products are not only natural cosmetics made with mastic, a unique, natural ingredient, but it is also an ideal -- a modern ideal of beauty and a special place dedicated to the unique qualities of mastic.

Benefits
Mastic has been scientifically proven to have strong anti-bacterial and anti-fungal properties. In combination with other natural ingredients, mastic oil provides superior cleansing, hydrates skin and hair, slows the effects of aging on the face, aids in the healing of burns and scars, and protects the teeth and gums.

History
The references to mastic appeared in the First Century pharmacological treatise De Materia Medica by the Greek physician and botanist Dioscorides.

In 1474, Christopher Columbus visited the Island. He sent a letter to the King and Queen of Spain, promising to bring back spices and MASTIC" (his emphasis), which he referred to as white gold."

British historian Thomas Fullers Pharmacopoeia Extemporanea, published in 1710, lists many ancient formulas that include mastica.

Mastic has been used for hundreds of years as a food additive for flavoring in Greece and the Middle East, and as an effective stomach and ulcer remedy when chewed as gum. It is believed the ancient Egyptians were first to discover mastics benefits for the skin.

For further information, please contact:
Taso Mouhteros
Tango Partners, Inc.
Cell phone direct: 646 246-1030

Mastic Spa Sodis (U.S.A.), L.L.C.         
438 West Broadway         
New York, NY 10012
Phone: 212 219-3251
www.masticspa.com

About Mastic Spa Sodis (U.S.A.), L.L.C.   
Mastic Spa, home of all-natural beauty secrets of the Aegean, is the leading developer and retailer of beauty, body, and skin care products made with the time-honored ingredient mastic, or mastiha, which only grows in Chios, Greece, and nowhere else in the world. Mastic has been prized since Antiquity as an extraordinary, natural health and beauty secret.

Mastic Spa is the first company to conduct extensive research on the applications of mastic for beauty, begun by Ioannis Sodis in the 1950s. The company Mastic Spa has research and manufacturing facilities based in Chios, Greece and main offices in Athens and Chios. The company has grown a franchise, which numbers 20 stores throughout Greece. Mastic Spa is developing its franchise in North America, beginning with the recent opening of its flagship store in New York Citys SoHo district on West Broadway, and immediate new store openings planned for Montreal, Canada and Buffalo, New York.

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