Storehouse Captures Customers' Interests Using Icovia's Room Planner
Storehouse Furniture is using Icovias Room Planner to offer their customers the Storehouse 'house planner, the latest in a series of online design tools at storehouse.com thats transferring the power of design into the hands of the customer. In addition, in less than three months after launching Icovias Room Planner, Storehouse registered over 2000 new users and in the process, gained deep insight into the product categories their customers were browsing, what type of rooms they were building and what type of products were most popular in the room planning sessions.
(PRWEB) October 4, 2005 -- Storehouse Furniture is using Icovias Room Planner to offer their customers the Storehouse 'house planner, the latest in a series of online design tools at storehouse.com thats transferring the power of design into the hands of the customer. In line with Storehouse Furnitures mantra to make good design accessible, the 'house planner creates a web-based design environment empowering customers to design their own rooms by accessing correctly scaled and sized Storehouse merchandise coupled with an attractive online interface enabling customers to envision the merchandise in their home. But theres more - In less than three months after launching Icovias Room Planner, Storehouse registered over 2000 new users and in the process, gained deep insight into the product categories their customers were browsing, what type of rooms they were building and what type of products were most popular in the room planning sessions.
Weve been very pleased with the level of interest our customers have shown in our Storehouse 'house planner," notes Joseph Bowers, Vice President of Direct Channels for Storehouse.
Icovia offers clients like Storehouse a powerful online room planning tool that integrates seamlessly into their website. At Storehouse.com, customers can easily select from an assortment of Storehouse products and arrange them in an online room by entering room dimensions and selecting the desired furniture without the need to download any software. For Storehouse, Icovia offers much more than a room planning solution. Understanding customer needs help Storehouse react more efficiently to demand," adds Bowers. In order to save or print room plans, customers enter contact information which is fed into a customer preference database. Using Icovia reporting tools, Storehouse pulls detailed reports including customer profiles and room preferences as well as what furniture has been viewed. This makes Icovia an invaluable sales and marketing tool, as well.
Icovia is the leader in online room planning due to ease-of-use for customers on the front-end as well as the powerful sales and marketing intelligence on the back end. Icovia has become the Planning Tool of preference for over 80 leading companies such as Storehouse, Thomasville and La-Z-Boy," says Steve Street, President of Hookumu, the company behind Icovia. Street adds Icovia increases the velocity of the sale by answering a key question consumers ask when buying furniture ...will it fit in my home."
Icovia offers room planning solutions for a variety of business needs. The Icovia Business Edition enables manufacturers and retailers to offer their clients a scalable, flexible online design tool right on their own web site. Icovia solutions are used by many different types of retailers and manufacturers including furniture, game rooms, gym equipment, and outdoor furniture. Custom Icovia solutions can even be created for specialized design needs.
Hookumu Incorporated is a software development company behind the Icovia® space planning product line. The privately held firm builds branded online applications and has grown Icovia (www.icovia.com) from its first deployment at Bose.com, into a line of products and custom solutions for a variety of industries. Hookumu is headquartered in Londonderry, NH, and can be found at www.hookumu.com.
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