Jamestown, RI (PRWEB) October 6, 2005
Kristin Zhivago, tech marketing guru, author of the book “Rivers of Revenue” and the RevenueJournal.com blog, will be delivering a controversial keynote address at the Software 500 Marketing Perspectives Conference & Expo. She will be challenging the audience of company owners, product managers, and marketing professionals to start treating customers like human beings.
“I love technology. I’ve been happily working in the field for more than 35 years. But I always interview technology customers for my clients -- I’ve interviewed literally thousands of customers -- and the gap between what the industry has promised, and what the industry has delivered, is shamefully wide,” Zhivago says. “Industry managers have been misled by the idea that you can build a ‘relationship’ with your customer, when in fact, customers don’t want relationships with vendors. Nobody wants the local car dealer to show up for dinner. They simply want vendors to make it easy for them to buy what they need, and they want to be treated courteously. Marketing campaigns, selling methods, and websites that ignore these real-world realities will never achieve their full income-building potential.”
Zhivago coaches CEOs and entrepreneurs to increase their revenues by understanding what their customers really want, and applying company resources to profitably meet those needs. “We chose Zhivago for the keynote because her common-sense, straight-talk approach -- and her focus on the customer’s buying process -- will set the tone for the rest of the conference,” says John P. Desmond, SMP event Conference Chair and Editor of Software Magazine.
Since 1984, Zhivago has been well-known for her monthly columns in technical marketing magazines such as Technology Marketing and B2B. She published a newsletter for marketers called Marketing Technology from 1991 to 2004, and now writes a blog about marketing for CEOs and entrepreneurs called the Revenue Journal (RevenueJournal.com). Zhivago is president of Zhivago Marketing Partners, Inc. (http://www.zhivago.com). She’s currently redesigning a key web resource for IBM to better serve the needs of its users. Zhivago’s clients range from entrepreneurs to Fortune 500 companies. She spends most of her time solving marketing and selling problems for company owners and leaders.
The Software Marketing Perspectives event will bring together high technology product managers, marketing and public relations professionals in a two-day conference program at the Hyatt Regency in Cambridge, Mass., October 11 - 12. The event also features talks from Steve Johnson, Instructor, Pragmatic Marketing; Larry Weber, CEO, Allied Communications Group, Interpublic; and David Meerman Scott, author of the new book “Cashing in With Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers.” Event marketing partners include Product Management Associations from Boston, Silicon Valley, Toronto, Vancouver and the United Kingdom. For more information or to register for the conference at a cost of $595 for the full program, visit: http://www.smpevent.com.
# # #