Record Label Uses Animated Talking Characters to Speak to its Customers

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Her name is Star. She’s the administrative assistant at Playroom Records, a Cullman, Alabama based record label. She wakes up and puts on a different outfit each day, she’s never late for work, and loves to chat online. Of course she’s a robot.

Cullman, ALA -- 10/06/2005 -- You can carry on an actual conversation with her and she will answer most questions you have. She gives updates on all the latest news happening around Playroom Records. The animated avatar can be found on the company’s website at

“Star is also responsible for boosting sales and hits to our website”, says CEO Shane Scott. “It’s a lot more appealing to come back to the site each week and get the latest news from Star, as apposed to reading text from a webpage. We choose a different outfit and hair style for her each week as well.”

Playroom’s target audience is mostly teenagers, so technology such as this probably isn’t as flamboyant to them as it would be to older generations. Teenagers today have grown up with the internet and it takes a lot to maintain their attention. As more and more companies discover the technology and everybody starts using it, it may lose appeal. “Still, to be able to sit at the computer and carry on a conversation with a robot that is programmed with over 40,000 topics is pretty amazing to me,” says Scott. “I’m sure she will be with us for a long time.”

Playroom Records is a budding pop, rock, and dance record label focused on developing up and coming artists. For more info about Playroom Records, please visit


Brandon Scott

Marketing & Public Relations

Playroom Records, Inc.

(205) 916-0754


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Brandon Scott - Marketing/PR