(PRWEB) October 8, 2005
City Focus Research is an established provider of Market Research Services and has been a Focus Groups Facility and Service provider to companies around the world for over 16 years.
City Focus Research is currently one of only six facilities in London already offering Focus Vision to clients, and is now one of two offering the VideoMarker™ technology.
VideoMarker™ is a software-based video recording, editing, and storage system, and is available directly from the City Focus Research facility where it is offered as a superior alternative to videotaping your qualitative market research.
The technology allows observers in the back room to bookmark any key moments or comments that occur during the session. When the session ends City Focus Research will give the client a CD with the groups on it. The main advantage of receiving the group recording on CD is the instant access. The CD includes the session along with any comments or bookmarks made by the observers. VideoMarker™ software then allows the client to review the video, make additional bookmarks, and create video clips or PowerPoint slides which can be emailed immediately to their clients or colleagues.
Talking about the benefits of VideoMarker™, VP of VideoMarker™ Services Jeff Carroll says, "VideoMarker CD Recordings™ completely change how qualitative research is handled when the sessions are over. Everything is done on computer - no TV, no VCR, no rewinding - you just jump right to the important quotes you marked, make clips, and put them in your slides. You get better, faster analysis and presentations have more impact."
Researchers are always looking for new ways to add value to their research, and now that is possible with City Focus Research and VideoMarker™ technology. For more information on City Focus Research services, including VideoMarker™ please contact David Wallis on +44 (0) 20 7283 3355.