Viewpoint Creative Designs Promo for Shop at Home Network's "Spa Indulgence"

Viewpoint Creative recently completed work on a design-based spot for Shop at Home network, launching their new line of body products, “Spa Indulgence” by Aloette.

Boston/Los Angeles (PRWEB) October 16, 2005 -- Viewpoint Creative recently completed work on a design-based spot for Shot at Home network, launching their new line of body products called “Spa Indulgence” by Aloette.

The Spa market has grown into a multi-billion dollar industry, with the number of spas in the United States more than tripling in the last 10 years. Revenues are up 129% over the last 2-year period and 2005 is shaping up to be the year “the spa breaks out of the spa”. The latest consumer demand is for “in-home” spa treatments with two important trends emerging natural organics and high-tech cosmeceuticals.

The piece features the life of a working mom caught in a grueling race against the pressures of work and home. Her salvation arrives courtesy of “Spa Indulgence” and their soothing line of “in-home” spa treatments. Said designer Tom Bik, “using simple shapes and familiar imagery combined with vibrant color and motion, we were able to create a really elegant transition. We transport our heroine from her frenzied rat race to a place of incredible relaxation and harmony.

Viewpoint Creative developed the spot from a concept and script developed by the team at Shop at Home. It is Viewpoint Creative’s first collaboration with the net.

The promotion airs in early October.

Viewpoint Creative is an award-winning creative services firm providing clients with an exceptional range of advertising and design solutions to promote their brands. From concept to completion, Viewpoint Creative delivers extensive national and international experience in television, print and radio production. Clients include Shop at home Network, Madison Square Garden Networks, WE TV, OLN, Court TV, Cinemax, Showtime, HBO, Discovery Networks, ESPN, Travel Channel, DIRECTV, FX, SciFi Channel, PBS, and AETN International®.        

Client:
Shop At Home Network                  
Agency:
Viewpoint Creative, Boston/Los Angeles

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