Viewpoint Creative Brands NYC’s Live Concert for the Gulf Coast “From The Big Apple To The Big Easy”

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Viewpoint Creative was recently chosen to brand “From The Big Apple To The Big Easy” New York City’s Live Concert for the Gulf Coast. Two legendary venues, Madison Square Garden and Radio City Music Hall, have joined together to hold simultaneous concerts featuring artists like Jimmy Buffett, Bette Midler, and Elton John, and was designed to raise money to support the long-term relief and rebuilding efforts following Hurricane Katrina.

Viewpoint Creative was recently chosen to brand “From The Big Apple To The Big Easy” New York City’s Live Concert for the Gulf Coast. Two legendary venues, Madison Square Garden and Radio City Music Hall, have joined together to hold simultaneous concerts featuring artists like Jimmy Buffett, Bette Midler, and Elton John, and was designed to raise money to support the long-term relief and rebuilding efforts following Hurricane Katrina.

The Viewpoint Creative team chose the apple and the trumpet as icons to brand the event. The two identifiable icons allow for easy usage with or without typography across the various forms of media: on-air, print, outdoor, and web. The brand was also featured on t-shirts, pins and hats in a continued effort to raise money for the victims of Katrina.

In addition to branding this extraordinary event, Viewpoint Creative also brought the logo to life on the Reuters sign, an 11 screen programmable digital display that commands the southwest corner to Time Square. The team timed out the various sections to synchronize movements across all the displays and used a line animation to create an energetic transition between sections. The end result is a twenty-five second loopable spot whose scale and vibrancy dazzle and dominate Time Square.

Viewpoint Creative is an award-winning creative services firm providing clients with an exceptional range of advertising and design solutions to promote their brands. From concept to completion, Viewpoint Creative delivers extensive national and international experience in television, print and radio production. Clients include Madison Square Garden Networks, WE TV, OLN, Shop at home Network, Court TV, Cinemax, Showtime, HBO, Discovery Networks, ESPN, Travel Channel, DIRECTV, FX, SciFi Channel, PBS, and AETN International®.        

Additional information about Viewpoint Creative can be found on their website at http://www.viewpointcreative.com, or you can contact Amy Coblenz at 781/449-5858.

Client:

Madison Square Garden Networks, New York

Agency:

Viewpoint Creative, Boston/Los Angeles

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Amy Coblenz