AdTools' Vail Snowmate 2.0 Selected as a 2005 MITX Awards Finalist

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AdTools today announced its Vail SnowMate 2.0 branded desktop application has been selected as a finalist in the Travel category for The 10th Annual MITX Awards. Vail SnowMate 2.0 is a downloadable desktop application redesigned for the 2005 season based on analysis or usage information from version 1.0. The Vail SnowMate desktop application is designed to increase sales of ski vacation packages for Vail, Breckingridge, Beaver Creek, Heavenly and Keystone resorts.

AdTools today announced its Vail SnowMate 2.0 branded desktop application has been selected as a finalist in the Travel category for The 10th Annual MITX Awards. Produced by the Massachusetts Innovation & Technology Exchange, the MITX Awards recognize excellence in the creation of interactive technologies designed, produced or developed in New England.

Begun in 1996, the MITX Awards have grown to the largest and most prestigious awards competition in the country for technology innovations and celebrates the best creative and technological accomplishments emerging from New England.

“This is a special milestone for the organization and the commercial internet industry as a whole, both of which have seen significant change, myriad successes and unprecedented growth over the past decade. As technology advances, we will be at the forefront of those advancements.” said Kiki Mills, Executive Director of MITX. “Our awards finalists continue to raise the bar and their work is a true testament to how interactive technology has become a core technology for businesses across all industries, nonprofits and educational institutions.”

Vail SnowMate 2.0 is a downloadable desktop application redesigned for the 2005 season based on analysis or usage information from version 1.0. The Vail SnowMate desktop application is designed to increase sales of ski vacation packages for Vail, Breckingridge, Beaver Creek, Heavenly and Keystone resorts.

The application features updating snow and weather conditions from weather feeds and includes the graphic presentation of snow conditions: snow piles up on the user’s computer desktop and the animated character’s actions change. Special offers are presented to the user with page content managed via web-based publishing system. An animated screenmate snowboard or skier character is included, and a live mountain web-cam images presented directly within the application

“AdTools and Vail Resorts have been able to substantially enhance the Vail SnowMate as a result of having analyzed usage data over the two years the application has been running,” said AdTools president Chris Heitmann. “We’ve been able to see what users responded to and upgrade those features, and as a result we have seen substantial gains in the amount of time and the number of interactions the user has spent with this branded desktop application.”

AdTools will be recognized with the other finalists in the category of Travel at a gala awards ceremony traditionally attended by over 800 of the region’s top interactive technology and business professionals. Winners will be announced at the ceremony in the Boston Copley Place Marriott on Wednesday, November 2nd. Tickets can be purchased at http://www.mitxawards.org.

The 2005 MITX Awards program is sponsored by AOL, Doubleclick, Eyeblaster, IBM, Nixon Peabody LLP, Pointroll, PricewaterhouseCoopers LLC and Backbone Media. Media partners are boston.com and Technology Review.

About AdTools

AdTools employs its proprietary Desktop Marketing Communications Technology platform to build turnkey internet-connected applications that create a brand relationship with the user directly on their computer desktop. AdTools has been building desktop communicators, screenmate animated characters, alerts, and groupware applications since 1997 for Fortune 500 and other major companies in industries such as consumer products, travel and leisure, and entertainment. More information is available at http://www.adtoolsinc.com.

About MITX

The Massachusetts Innovation & Technology Exchange (MITX) accelerates business opportunities and professional development for those who seek to create business advantage through the innovative application of technology and services. Serving more than 2,500 members from multiple industries including Internet, interactive marketing, healthcare, and financial services, MITX is the region’s premier association for thought leadership, technology trends, building business relationships and professional training and development. MITX also offers its members the chance to promote their companies to targeted audiences through sponsorships, speaking opportunities and networking. MITX is headquartered in Cambridge. For more information please go to http://www.mitx.org.

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Mitchel Ahern
AdTools
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