Serving Students, Engaging Educators, Inspiring Improvement; Carson-Dellosa Publishing Announces Successful Launch of Carson-Dellosa School Division

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Carson-Dellosa Publishing (Cookie Jar Education, Inc.) has established a new division to meet the needs of educators and students in a changing educational environment.

Cookie Jar Education, Inc. announces the launch of Carson-Dellosa School Division.

Carson-Dellosa School Division is a fully owned business unit of Cookie Jar Education’s Carson-Dellosa Publishing. Carson-Dellosa School Division develops and markets supplemental educational materials for kindergarten through eighth grade. The focus is currently centered on products that enhance math and literacy instruction, with an emphasis on kindergarten, ELL and interventional resources.

Carson-Dellosa School Division is located in Santa Fe, NM. A newly opened office houses executive, marketing, product development and sales operations. Customer service, data management, finance and distribution functions are coordinated from Carson-Dellosa Publishing’s corporate facilities in Greensboro, NC.

Baxter Brings leads the division as President. The remaining executive team consists of Thomas Schamel, VP Marketing and Business Development; Beth Krugerud, VP Sales; and George Bratton, VP Product Development.

The new division was created to meet the needs of students and educators in a changing education marketplace. A network of independent sales representatives will work with direct account executives and inside sales/customer service staff to market exemplary products and programs directly to school decision makers. This represents a new sales channel for Carson-Dellosa whose 30 years growth is due to thousands of retail dealers and catalog distributors worldwide. Carson-Dellosa School Division will use the strong recognition of, and loyalty to, the Carson-Dellosa brand to create new sales opportunities. Growth of the division will strengthen, not threaten, Carson-Dellosa dealer sales while contributing to the growth and diversification of Cookie Jar Education, Inc.

Contact Information:

Carson-Dellosa School Division

5 Bisbee Court

Santa Fe, NM 87508


fax 505.471.9672


Tom Schamel

505.428.2902; 336.420.1666 cell

Carson-Dellosa School Division Management Team:

Baxter Brings President, Carson-Dellosa School Division

Brings joined the company in the fall of 2003 bringing with him a distinguished career in supplemental educational publishing.

Brings began his career in the educational market at T.S. Denison where he focused on producing quality preschool and elementary products. In 1994, he served as General Manager of Instructional Fair; however, when the company was sold to Tribune Corporation, Brings was promoted. He was named President and Chief Executive Officer of the Instructional Fair Group division, which included a portfolio of seven leading elementary companies. Under his leadership the company experienced accelerated growth through strong internal development, strategic acquisitions, and international expansion. From 2001 to 2003, Brings served as President and Chief Executive Officer at Advanced Academics, an internet High School that operated in 15 states contracting through public education. In addition, Brings served several years on the Board or Directors with the National School Supply Education Association.

Brings is a graduate of New York University and Stanford Business School Executive Program.

George Bratton, Vice President Product Development

George began his career in education as an elementary teacher in Oregon and California where he taught fifth and sixth grades. His educational publishing career began with Addison-Wesley Publishing Company in Menlo Park, California followed by 17 years with Creative Publications in Palo Alto, California where he served as Editorial Director. In addition, George spent two years with Children’s Television Workshop in New York City where he helped create a series of reading kits based on Sesame Street and Electric Company. Most recently, he served as Publisher for McGraw-Hill/School Specialty Children’s Publishing in Grand Rapids, Michigan.

Bratton earned his bachelor’s degree in education at the University of Oregon followed by graduate work at Stanford University.

Melissa Hughes, Project Director for Product Development

Currently working on her doctorate in Curriculum and Instruction at the University of Akron, Melissa’s research interests include the achievement gap among minority students, student engagement and parental involvement as well as instructional technology and multimedia literacy. Melissa has experience with both children and adult learners. Prior to joining the Carson-Dellosa team, she was an elementary teacher, technology resource coordinator, and a member of the adjunct faculty in the Instructional Technology graduate studies program at the University of Akron.

Beth Krugerud, Vice President Sales

Beth brings18 years of educational sales experience in the ed dealer and direct-to-school markets to the School Division. Her experience includes managing key accounts throughout the United States and Canada, networking with key decision makers in major school districts, as well as managing a successful internal sales team.

Prior to joining Carson-Dellosa, Beth held positions with Creative Teaching Press, Tribune Education, McGraw-Hill Children’s Publishing, and Advanced Academics.

Thomas Schamel, VP Marketing and Business Development

Thomas brings over twelve years of marketing, business development, product development, direct sales and entrepreneurial experience to Carson-Dellosa’s emerging School Division. Thomas has a unique combination of knowledge that covers the commercial printing, publishing, education technology, graphic design and advertising industries.

A former education retail dealer, marketing manager, consultant and creative director,

Schamel most recently served as Vice President for an education technology and multimedia production company. Thomas graduated as a history major from DePauw University.

Corporate Background:

With offices in Toronto, Montreal, Tokyo, London, Paris, Los Angeles, Minneapolis, Greensboro, Charlotte and Santa Fe, The Cookie Jar Group is a global marketing and branding force that is committed to serving the worldwide marketplace as a leader in edutainment. The Cookie Jar Group began operations under the ownership of recognized children's entertainment executives Michael Hirsh and Toper Taylor, together with leading educational publishing executives Steve and Patti Carson.

Cookie Jar Education Inc. manufactures and markets in-classroom educational content and products that teach reading, language, mathematics, science, ethics, social development, and arts & crafts. It is also home to Carson-Dellosa Publishing and HighReach Learning, two of the most prominent names in educational publishing and classroom supplemental materials. Cookie Jar Education, Inc. strives to be the most recognized and trusted publisher of educational materials by providing creative, high-quality, developmentally appropriate products for teachers, students, and parents.

Carson-Dellosa Publishing is the cornerstone of Cookie Jar Education, Inc. Established in 1976, Carson-Dellosa provides quality educational materials that "Educate, Motivate and Decorate" in classrooms around the world. Teachers recognize Carson-Dellosa as among the top three supplemental education publishers. Over 3,500 products, including teacher resource titles, classroom decorations, supplemental books, puzzles and games, toys, science kits, flash cards and manipulatives, combine bright artwork and sound educational principles. Carson-Dellosa, its distribution partners, and educational retail dealers incorporate the Internet, direct mail catalogs, and a network of over 2,500 retail locations worldwide.

Cookie Jar Entertainment Inc. produces and markets quality children's and family programming. It maintains dedicated operations involved in program development, production, merchandising, licensing, marketing and distribution. Entertainment properties include such well know characters and programs including Caillou, Gerald McBoing Boing, The Doodlebops, Postcards from Buster and Arthur. The Cookie Jar Group also includes a 20% minority interest in Teletoon, Canada's first and only, 24-hour animation station dedicated to audiences of all ages.

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