Interactive Edge Sponsors a RetailWire Webinar on Category Management: Meeting Real World Expectations
Interactive Edge, a leader in data analysis and presentation software, announced today the success with which its Webinar on Category Management: Meeting Real World Expectations was received by more than 150 registered attendees from top consumer goods companies and national retailers.
(PRWEB) October 10, 2005 -- Interactive Edge, a leader in data analysis and presentation software, announced today the success with which its Webinar on Category Management: Meeting Real World Expectations was received by more than 150 registered attendees from top consumer goods companies and national retailers.
Co-presented by OSRAM SYLVANIA and Dr. Brian Harris of The Partnering Group, the Webinar took participants through a detailed look at the current state of Category Management; how People, Process, Data and Technology work together to enable successful Category Management; and OSRAM SYLVANIA’s success in becoming Category Captain for a major mass merchandiser.
Dr. Harris of The Partnering Group succinctly spoke about the reasons for the widespread adoption of Category Management, the importance of a collaborative effort between retailers, wholesalers and suppliers, and the central role that data and technology tools will continue to play in ensuring successful Category Management. "For the first time, Category Management has focused retailers and manufacturers on the importance of understanding the consumer and the value of consumer insights information. When this information is used correctly with intelligence and technology tools it can lead to differentiation for both parties." said Dr Harris. "Category Management has provided a platform for better analytical methods and decision-making tools…tools such as Interactive Edge’s XP3 which for a number of years I have been supporting and encouraging the development of."
Jason DeRienzo, VP of Global Sales for Interactive Edge discussed specific processes for improving the buyer-seller engagement including making sure manufacturers are prepared to meet their retail customers’ expectations and the importance of investing in technology to make Category Management processes more effective and efficient. Mr. DeRienzo noted, “Technology exists today to make this a possibility. The tech hurdle of analyzing large volumes of data in the mid-90’s is gone. Manufacturers can now capitalize on the implementation of these data-analysis tools to drive Category Management best practices.” Mr. DeRienzo also discussed Interactive Edge’s upcoming series of RetailWire Business Tips on ‘Meeting Retailer Expectations’. “Our upcoming tips series will focus on specific business processes that manufacturers should be aware of and that their retailers have come to expect. Examples include Gross Margin Return on Investment (GMROI), Dissecting & Enabling Quadrant Analysis, Contribution to Margin, Delisting/Adding Products at Shelf and more.”
To conclude, attendees were given an in-depth look at a Category Management case study involving OSRAM SYLVANIA, the Number One lighting company in North America. Category Management became a company wide initiative as major investments were made in people, information, technology tools and processes. Mr. Locke stated, “Investment in these areas have maximized the benefit of our collaborative relationship with retailers. We realized we had to shift our Category Management paradigm from tactical to strategic as we were spending most of our time on data organization, integration and implementation. We needed to switch that around and by using Interactive Edge’s XP3, we were able to implement a solution to spend more time on the strategic aspect of analyzing data at a store level.”
To request a full recording (slides & audio) of the Webinar, email us.
About Interactive Edge: Interactive Edge delivers data analysis and presentation solutions to the world’s leading consumer goods manufacturers that drive and validate strategic business decisions. Our solutions can be quickly implemented to increase productivity and improve the depth and quality of data analysis in creating effective sales and marketing presentations which help drive sales by providing action-oriented insights.
Interactive Edge works with many of the world’s leading consumer goods companies including Anheuser-Busch, Hasbro, Cadbury Schweppes Americas Beverages, Pharmavite, Hormel Foods, and Colgate-Palmolive, Diageo, Eastman Kodak, Fisher-Price/Mattel, Osram Sylvania, Pepsi-Cola and many others.
For further information on Interactive Edge please visit us at www.interactiveedge.com. Note to editors; all trademarks and registered trademarks contained herein remain the property of their respective owners.
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