Direct Marketing: New PR Tool Means Even Small Companies can top Google and Yahoo Search

Just like Letterman: New website gives Top 10 reasons why direct marketing pros use optimized press releases to get big business results. Don’t know what an 'optimized press release' is? Read on . . .

(PRWEB) October 9, 2005 -- An award-winning Houston PR firm that specializes in direct marketing launched a new website this week that shows how even the smallest companies can top Google and Yahoo! search results with optimized press releases. The new website is www.firstpagepressrelease.com.

“Optimized press releases are a new development in the world of search engine exposure – and they are equalizing the playing field for small companies who want to show up right along side their biggest competitors on Google and Yahoo’s search results,” said Sharon Dotson, president of Bayou City Public Relations (www.bayoucitypr.com ).

Dotson gives ten reasons why business owners should use optimized press releases as a direct marketing strategy.

1. An online press release will make Top Ten Placement – In less than 24 hours, an optimized press release, will reach top ten placement in Google and Yahoo!

2. 50,000 – 100,000 “reads” the first week – A well-optimized press typically generates 50,000-100,000 actual reads the first week it goes online.

3. Six months on Google – Optimized press releases grip the road and remain on news portals for up to 30 days. Others live with top placement on Google’s regular search engine for up to six months.

4. Direct to the target audience – An optimized press release goes directly to the target audience. End users obtain information without the filter of traditional print and electronic media.
5. Builds website page and rank – Optimized press releases build a website’s page rank and relevance. Search engine ranking improves due to relevant keywords strategically embedded within the copy.

6. Get results in less than a week – In less than a week, an online press release strategically optimized with keyword-rich copy will show up in traditional “natural” Google and Yahoo! web results – and remain there for six months or more.

7. Builds website page and rank – Online press releases build a website’s page rank and relevance. Search engine ranking improves since these optimized press releases link back to a company’s website due to relevant keywords strategically embedded within the copy.

8. No website needed – Companies with no budget for a website can still get top search engine placement with an optimized online press release. No website is required.
Optimized press releases provide new, relevant content when posted to a company’s website.

9. Makes small companies look big – Even a sole proprietorship can look like big business by using well- written, properly optimized press releases. Most people associate press releases with larger, more established companies.

10. Provides new and relevant content – Online press releases provide new and relevant content when posted to a company’s website.

For more information about optimized press releases and how they contribute to an effective direct marketing campaign, go to www.firstpagepressrelease.com or call (281) 859-9800.

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