MarketingSherpa Researchers Analyze CNET Networks B2B's 3.5 Million White Paper Downloads to Discover Trends in Most Popular Titles: What Works
Some white papers syndicated on Web sites such as News.com, ZDNet.com and TechRepublic are downloaded by nearly 1,000 qualified prospects, while other white papers on the same sites are ignored. MarketingSherpa's research team have delved into CNET Networks B2B's database of 3.5 million white paper downloads to discover titling tactics to raise white paper popularity. Results announced at:
marketingsherpa.com/sample.cfm?contentID=3090
Warren RI (PRWEB) October 10, 2005 -- MarketingSherpa, a research firm publishing benchmark data and Case Studies for marketers, announces its a new Special Report, "New Research Data: How to Title Your White Papers to Generate More Downloads From Best Prospects" available free until Oct 17th at: http://www.marketingsherpa.com/sample.cfm?contentID=3090
MarketingSherpa's white paper research was conducted in partnership with CNET Networks B2B. Over the past 24 months more than 3.5 million white papers have been downloaded by visitors to CNET Networks B2B sites including News.com, TechRepublic, ZDNet.com and ITPapers.com.
CNET Networks B2B allowed MarketingSherpa's researchers exclusive access to its database of results by white paper title, including which titles were most popular and which were not. MarketingSherpa's resulting Special Report, "New Research Data: How to Title Your White Papers to Generate More Downloads From Best Prospects" includes:
- Three "Ah-Ha"s on business to business marketing
- Five white paper title copywriting tactics proven to work
- Four mistakes to avoid when entitling a white paper
For a complimentary copy, visit MarketingSherpa prior to October 17th at http://www.marketingsherpa.com/sample.cfm?contentID=3090
About MarketingSherpa
Read by 173,000 marketing and advertising executives in corporate America every week, MarketingSherpa is a research firm publishing benchmark data and Case Studies.
MarketingSherpa has been praised by The Economist, Harvard Business School's Working Knowledge Site, and Entrepreneur.com.
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