Helping Experts Get Their Message Out: Ghostwriters Work With Professionals To Craft The Perfect Image
Copywriting and marketing firm opens the doors to its new ghostwriting division.
(PRWEB) October 11, 2005 -- Write Idea Marketing, a premium copywriting and marketing firm, is announcing its new ghostwriting division. The firm uses ghost writers to help experts enhance their image with professionally crafted books and articles.
“No matter what industry you are in, your own personal reputation is the most valuable resource you possess,” says managing partner, Beth Dieffenbach. “When you promote your image with the proper tools, you create opportunities to become more competitive in the marketplace.”
One of the oldest, most powerful means for professionals to get their expertise noticed is by penning books or articles related to their experience in a particular industry. Well written publications serve not only as a new source of revenue, but as a catalyst in creating the “right” public image as well.
Though most professionals are experts in their industry, they may lack the skills to express their expertise in print. This is where hiring a ghost writer becomes essential.
“We have established relationships with publishing houses to create texts for business professionals, celebrities and politicians,” Dieffenbach stated in a recent interview. “Our expert writers create books and essays that fairly represent their subjects and help them get their message out to as wide an audience as possible.”
Ghostwriters, once the provenance of celebrity biographies, have become more and more common as people try to expand their presence in an increasingly crowded marketplace.
“Publish or perish is no longer limited to academics,” Dieffenbach says. “If you don’t have an article or a book out, you can be sure your competition does. Whether it’s simply having small articles in trade publications or your own thesis on Amazon, you need to be published to be taken seriously.”
Write Idea Marketing is a Washington, D.C. based outsourcing firm that provides writing services across the United States. Their ghostwriting division is an addition to the wide range of options offered to help businesses and professionals expand and solidify their total branding message.
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