KnowledgeStorm Sponsors MarketingSherpa’s 2005 Lead Gen Summits

MarketingSherpa to host Fall Summits for B2B marketers.

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Quote startWe are pleased to partner with MarketingSherpa as the Visionary Sponsor for the Lead Gen Summits this fallQuote end

Atlanta, GA (PRWEB) October 11, 2005

KnowledgeStorm (http://www.knowledgestorm.com)], the Internet’s top-ranked search resource for technology solutions and information, today announced that is a Visionary Sponsor of the Business-to-Business Lead Gen Summits, hosted by MarketingSherpa (http://www.MarketingSherpa.com)], a research firm publishing benchmark data and case studies on marketing.

These two-day intensive Summits are designed for business-to-business marketers to discover advanced tactics to generate quality sales leads via search marketing, public relations and e-mail marketing. The first 2005 Summit will be held on October 24-25 in Boston. The second 2005 Summit will take place November 17-18 in San Francisco.

“We are pleased to partner with MarketingSherpa as the Visionary Sponsor for the Lead Gen Summits this fall,” says Laurie Hood, vice president of marketing at KnowledgeStorm. “These Summits are an excellent avenue for business-to-business marketers from technology, services and manufacturing backgrounds to come together to share ideas, as well as to hear firsthand about the types of effective marketing campaigns that are working for their peers. It is also a chance for business professionals to learn about new marketing tools and technologies that are available.

"We know that many business-to-business technology companies continue to struggle with effective lead generation and efficient lead follow-up. MarketingSherpa does an excellent job of presenting useful information that is easy for marketers to understand and implement.”

Each Summit will include:

  • Four case studies presented by marketers at Sybase, Red Hat, B&K Precision Instruments, Miller Heiman and XOSoft.
  • Six advanced training seminars on lead generation via search marketing (PPC & SEO), public relations (online & off) and Website revamps.
  • Four advanced training seminars on nurturing leads to shorten the sales cycle and measuring results (includes e-mail and client evangelism tactics).
  • Networking opportunities: after hours reception, plus two days of networking-devoted lunches and breakfasts.

“We are very excited to be collaborating with KnowledgeStorm,” said Anne Holland, president of MarketingSherpa. “Their leadership position in technology-related content and lead generation campaigns make them an ideal partner for MarketingSherpa to work with.

“Lead generation is a challenging area for marketing and sales organizations to deal with effectively — targeted marketing campaigns are often a successful way to generate leads. We have assembled a knowledgeable group of presenters for the Fall Summits who will share exclusive behind-the-scenes details of their own lead-generation activities, including tactics and measurements. Attendees will gain valuable knowledge through our Summit seminars that will help enhance their next lead generation campaigns.”

For more information about Marketing Sherpa’s Lead Gen Summits, please click on the following link: Business-to-Business Lead Gen Summit.

About MarketingSherpa

More than 173,000 advertising, marketing and PR professionals read MarketingSherpa's publications every week. Praised by The Economist, Harvard Business School's Working Knowledge Site and Entrepreneur.com, MarketingSherpa publishes a wide range of Benchmark Guides, Buyer's Guides and How-to Reports plus a 400+ Case Study Library. Visit the award-winning site http://www.marketingsherpa.com.

About KnowledgeStorm

KnowledgeStorm is the Internet’s top-ranked search resource for technology solutions and information. Leveraging the KnowledgeStorm Network of premier partners and its extensive search expertise, KnowledgeStorm is able to reach technology buyers and deliver the information they need no matter where their search begins. KnowledgeStorm, with its network, search expertise and performance tools and services, is a powerful resource for technology vendors, providing them the most opportunities to reach buyers on the Internet and convert them into Web leads. For more information, call (877) 340-9274 or visit http://www.knowledgestorm.com .

KnowledgeStorm and the KnowledgeStorm logo are trademarks of KnowledgeStorm, Inc.

Media Contacts:

Amber Reed

KnowledgeStorm, Inc.

678-597-5910

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