Economically Challenged: Printing Industry Hostile Climate for Fledgling Printer
How a direct mail postcard marketing company is changing the printing industry and not letting past trends of the industry keep her from expanding.
Clearwater, FL (PRWEB) October 12, 2005 -- In a nation where there is fear of impending recession being just around the corner, PostcardMania, announced that is installing its second and newest printing press. The acquisition of the newest press enables the direct mail postcard marketing company to gain complete control of their postcard printing thereby increasing quality and speed for their customers. Their official Ribbon Cutting Ceremony will be held at their printing plant located at 2145 Sunnydale in Clearwater on October 20th starting at 3pm.
While the Miami Herald is reporting that economic forecasters and Wall Street are speaking of a growing possibility of recession ahead, PostcardMania’s custom built Komori press is going against the seeming advice of industry trends which have been declining in the area for the past several years. Instead of favoring the backdrop of closed printing plants in Pinellas County, the company is going against the grain of the printing climate and is going out on what others might be considered to be a limb.
“It really is about keeping an eye on (your) business,” states Chris Miller, the Plant Manager of PostcardMania and 30 year veteran to the printing industry, “it means watching expenses, watching your overhead, constantly checking prices of materials and keeping up with the latest technology. I predict the printing industry is on an up-turn.”
The Komori press is the only one like it in the country which has the capacity to dry the ink on the back side instantly before flipping the run sheets over to print the color on the front side. This enables PostcardMania to increase the production of their postcard printing due to the time saved. You can see the press being assembled at www.postcardmania.com/newpress.html
Fierce competition, high paper costs and printing presses starting in the millions of dollars drive overhead costs up adding pressure to printers to increase their prices. PostcardMania plans to bring back the basic principles on which the printing industry was founded.
“To do that successfully, you have to make it affordable” Joy Gendusa, owner of PostcardMania said. Joy is known for building her fast-growing corporation on making postcard printing affordable yet keeping the quality high. This year, her company took another plunge by purchasing environmentally-friendly paper, costing her company 50k more per year, but refusing to raise her prices.
The company currently prints approximately 145.5 million postcards per year for entrepreneurs across the nation who seek them out for postcard marketing campaigns. Not a newcomer in the marketing industry, Joy said printing seemed like the next logical move. With the new Komori press those numbers are targeted to double over the next year. By hiring a Press Management Staff with a combined experience of 75+ years along with a Pressman Crew of a combined 70 years, adding the printing press furthers PostcardMania’s intention to be the one-stop shop for direct mail postcard marketing.
About PostcardMania:
PostcardMania (www.postcardmania.com), founded by Joy Gendusa in 1998, is a full service direct mail postcard marketing company providing businesses with full service postcard direct mail marketing which includes graphic design, printing, mailing list acquisition and mailing services with free marketing advice.
About the Ribbon Cutting Event:
Per the custom of the printing industry, PostcardMania has named its press and to celebrate its christening a Ribbon Cutting Party is being held at 3pm on October 20th at 2145 Sunnydale in Clearwater, Florida.
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