American Tailgaters Association Names H3 Sportgear LLC Exclusive Supplier for Officially Licensed Apparel and Headwear

H3 Sportgear to manufacture and distribute ATA-branded gear to highlight the sports enhancing experience of tailgating.

San Antonio, Texas (PRWEB) October 13, 2005 -- American Tailgaters Association, LLC, the national tailgating organization headquartered in San Antonio, Texas, announced today it has selected Indianapolis, Indiana based H3 Sportgear, LLC to serve as the group’s exclusive manufacturer and distributor of officially licensed apparel and headwear throughout North America.

“We are ecstatic to be entering into this agreement with H3 Sportgear because they are the recognized industry leader in this arena and have expressed real interest in growing our brand awareness with exciting and fun designs that will reflect the ATA’s unique relationship with sports fans across the country,” stated John Largent, President of the American Tailgaters Association. “We could not ask for a better partner than H3 Sportgear as we move into the next phase of our organization’s growth. They are a proven winner and we are extremely pleased to be on their roster.” H3 Sportgear will manufacture and distribute ATA-branded hats, caps, knits, visors, headbands, bandannas and doo rags as well as customized t-shirts, tank tops, fleece, knits and woven apparel.

“We are very excited about adding the ATA to our Consumer Brand Portfolio, commented Todd Hines, President at H3 Sportgear. “Indeed, the brand is a perfect compliment to our powerful portfolio of beer and spirit brands. In addition to the association to our consumer brands, most consumers can relate to the experience of tailgating at a sports event.”

About H3 Sportgear, LLC

H3 Sportgear, LLC is a leading provider of quality headwear and apparel to the retail industry since 1994. The company was founded on the principal of offering fashion correct design and styling, manufactured to meet the quality demands of the consumer while supporting the retailer throughout the process. Their corporate office is located in Indianapolis, IN with Operations, Design and Warehousing in Charlotte, NC and sales offices in Seattle and California. The company has been recognized for their efforts, with having been voted Soft Goods Vendor of the Year at Target the last two years and voted Apparel Licensee of the Year by Ford Motor Company for 2003.

Licensed Brands; Corona, Chrysler, Chevrolet, Ford, Dodge, American Chopper, Monster Garage, West Coast Chopper, Marvel (Spider-Man, Hulk & Punisher), NASCAR, Edelbrock, Holley, Busted Knuckle Garage, Miller Brewing Company, Coors Brewing Company, International Truck, Hummer, Foose Design, Jack Daniels, and Southern Comfort.

Private Label Customers; Target, Disney, Universal Studios, Cabela’s, Sportsman’s Warehouse, Bass Pro Shops, Gander Mountain, Rocky Mountain Clothing Company and Artic Cat

About the American Tailgaters Association
American Tailgaters Association was founded to promote the sport of tailgating and to provide the great American sports fan an interactive and enjoyable way to participate in tailgating activities. Through internet marketing, multimedia production and live event promotions, the American Tailgaters Association signifies the ultimate tailgating resource.

For more information about the American Tailgaters Association, visit the company's Web site at www.atatailgate.com or contact the Public Relations Department at 210-421-6126 and about H3 Sportgear contact Ken Paradiso at 704-921-4785.

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