New Tools Available to Educate Carolinas about Often Misunderstood Disease - ALS

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With an entirely remodeled website and reinforced identity, The Amyotrophic Lateral Sclerosis (ALS) Association of North and South Carolina is making it easier for all to learn about and identify ALS -- commonly known as Lou Gehrig’s disease. The redesigned site helps patients, supporters and families of those afflicted with ALS in defining the disease, and features a section for helping children understand ALS.

The Carolinas’ Chapter of The Amyotrophic Lateral Sclerosis (ALS) Association -- the Jim “Catfish” Hunter Chapter -- has unveiled its redesigned website, The new site has been upgraded to better serve the supporters of the Association, and to provide new research and information for those with friends or family members afflicted with the disease.

“The purpose of our website is to provide a comprehensive destination for people to go and find everything they need to know about ALS and our Chapter,” said Jerry Dawson, executive director of the Jim “Catfish” Hunter Chapter of The ALS Association.

All components of the website have been improved according Dawson. The most obvious changes include patient-caregiver program information, online contribution opportunities for supporters, Chapter advocacy and news updates, and a detailed events calendar.

Littleton Advertising & Marketing of New Bern, N.C., the agency that designed, turned the focus of the site to The Association and the Jim “Catfish” Hunter Chapter’s top priorities. “We’ve been working with the Chapter to develop a core identity, and this site reflects their true mission,” said Tom Lewis, a creative director at Littleton Advertising & Marketing. The ALS Association’s sole mission is to find a cure for ALS, and to im-prove the lives for those living with ALS.

“Thanks to the extensive planning and talent of the Littleton team, we have a robust site which is up to date and incredibly easy to navigate,” said Dawson. “Littleton invested countless hours up front to understand our mission as an organization and our objectives with the site. The end result speaks for itself.”

With the enhancement and promotion of the site’s educational resources, visitors will be able to understand the disease and the urgency to support the Chapter’s cause. “Our supporters are the ones who make it possible to provide the proper medical treatment and facilities to ease the struggles of those afflicted with ALS, and their funding continues to support the research that will one day lead to a cure for this debilitating disease,” said Dawson. For more information about the Jim “Catfish” Hunter Chapter and The ALS Assocaition, visit, or call toll-free 1-877-568-4347.

About the Jim “Catfish” Hunter Chapter of The ALS Association

ALS affects as many as 30,000 people in the United States at any given time and 5,600 new cases are diagnosed annually. Jim “Catfish” Hunter, the former World Series Champion and Hall of Famer from eastern North Carolina, died from complications of the disease. The Chapter was later named in his honor. The Jim “Catfish” Hunter Chapter, which covers both North and South Carolina, is one of 39 chapters of The ALS Association.

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