30,000 Visitors Rush to See World's Smallest Ad
A remarkable 30,000 plus visitors streamed to just launched www.pixelbay.org to see the world’s smallest ad. Many advertisers, who are using these tiny ads, are saying that their web site traffic has skyrocketed as a result.
Clearwater, Florida (PRWEB) October 12, 2005 -- A remarkable 30,000 plus visitors streamed to just launched www.pixelbay.org to see the world’s smallest ad. Many advertisers, who are using these tiny ads, are saying that their web site traffic has skyrocketed as a result.
In Touch Media Group, Inc (ITOU—OTCBB), a leading supplier of online marketing services, developed this web site in response to the shift in the Internet viewing habits of the public at large. Bob Cefail, Chairman of ITMG, feels that advertising has to change with the times. “We are attracting viewers through creative and contrarian web site content,” states Cefail. “Advertisers must develop unique ways to compel visitors to come to their sites. This is why I created the world’s smallest ad and am working with the alternative media, such as the blogosphere, to push the word out.”
“Not all the links are ads,” added Laura Betterly, CEO of In Touch Media Group, Inc. “We are now adding links to our personally favorite sites that are entertaining. We just added a link to a hilarious video that shows advertising genus David Ogilvy has risen from the dead to attend a party. It’s a bit like a box of Cracker Jacks; you never know what prize is in the box.”
The micro-ad design seemingly runs afoul of all accepted laws of advertising. Instead of overpowering consumers with imagery and message the little pixel ads, measuring less than a quarter inch by a quarter inch, attract attention because of their tiny stature. “Advertising in general has gotten far too serious,” warns Cefail. “Advertisers should just lighten up and have some fun with a pixel ad. We even developed a cool mascot we call Mr. Pix, who you can find on the PixelBay homepage.” This playful attitude regarding advertising is what Cefail feels is the difference between In Touch Media Group and its more traditional industry counterparts.
Businesses can advertise on the PixelBay homepage by buying at least one 10x10 pixel block for US$100, which they can use to display an ad or logo, together with a link to their own site. Pixel ads on the site have included a web site promoting an online fantasy game that is a cross between the stock market and a poker game, currency trading software providers, home owner services sites, blogs, and various small businesses.
In Touch Media is also drawn to this type of Advertising because of the demographic who it believes pixel based alternative promotions appeals to the most. According to the Pew Internet & American Life Project, 84% of all American adults ages 18-29, are Internet users. This demographic is highly prized by advertisers and is increasingly more difficult to reach through traditional advertising. A study done by Stanford also reported that the average U.S. Internet user is on the Internet close to 3 hours a day easily exceeding average TV viewing which is now at 1.7 hours a day.
For more information and media inquiries please contact:
Bob Cefail
Chairman, In Touch Media Group, Inc.
Tel: (727) 465 0925 Ext 225
Email: Bob@intouchmediagroup.com
About In Touch Media Group
In Touch Media Group (ITOU) is an online marketing and PR firm which specializes in generating website visitors, and customers for its business clients using a combination of effective systems, including search engine advertising, publicity, and other marketing services. The company employs online market research to dramatically increase the effectiveness of search engine advertising, targeted publicity, and strategically placed website advertising.
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