Women Enjoying Safety of Hockey Community

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Women have said they feel 'safer' on blogworking communities before, but this hockey site proves it.

Blogworking pioneer Marc Lefton had heard it before on his two largest blogworking sites. A female user would remark "You know, I feel safe here." Knowing how the software works, Lefton isn't surprised. His New York City based company, Half Fiction LLC, which runs two blogworking communities based on the Netmodular technology, noticed that they were beating industry standards for female participation.

But on a hockey site? When Lefton launched AllStarHockeyFans.com in September, he noticed that women were joining in droves, and participating too. "I knew hockey was a popular sport among women, but I am surprised to have more women on the site than men." he said.

According to Lefton, women feel safe because unlike mainstream social networks like MySpace or Friendster, each blogworking community is centered around a niche topic. "In a lot of other social networks, there's a dating undertone that just doesn't exist on a blogworking site. You can't be taken seriously by the community if you're on a hockey site looking for a date." Even the punk rock community they run is surprisingly tame. "People on Punknet talk a lot about politics. The younger ones complain about their parents. We have no stories of punk rock romance yet."

Because users use their real names, the flame wars of message boards and the harassment of mainstream social communities that females face is nonexistent. "You don't want to act inappropriate and have your real name and picture, plus a link to all of your friends attached. We very rarely have a problem. On sites with thousands of users, this is unheard of," said Lefton.

With everyone rallying around hockey, women and men alike are free to talk about what's really important: who will win this year's Stanley Cup.

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Marc Lefton