New York City, New York (PRWEB) October 18, 2005 -–
AdWatcher.com, an online ad tracking and click fraud monitoring company, has released a new free guide for Pay Per Click advertisers that will help them deal with click fraud and get their money back from the search engines. It is provided for free by AdWatcher.com and is available at http://www.adwatcher.com/?payback
According to the industry metrics, up to 20% of all pay-per-click activity delivered to advertisers is fraudulent. Two of the most common sources include competitors trying to deplete your account by repeatedly clicking on your ads or a search engine’s partner or affiliate increasing his own bottom line by clicking on your ads.
Whatever the source, the situation is made even more complex because search engines never reveal their click fraud monitoring tactics. Most simply state that they use a number of methods designed to filter out repetitive or invalid clicking and ensure that all clicks reported to their advertisers are genuine. However, for security reasons, they cannot disclose details of their protection methodology, nor give any visual or system clues to indicate that click protection is active.
This leaves the advertiser having to rely on the search engine’s protection or use a 3rd party click fraud auditing tool. The question that stands, however, is what to do once a third-party tool tells you it has detected click fraud? What’s the correct process to follow to get your money back?
“It’s Pay Back Time for Click Fraud” is a step-by-step guide written by Boris Mordkovich, Director of Operations at AdWatcher.com, that outlines the exact procedures advertisers need to follow to get the maximum refund for their fraudulent clicks.
“We were losing money to click fraud for months, but whenever we approached the search engines, our requests were always denied. We pretty much gave up on trying until we read this guide," said one of the first adopters of the guide, Andrey Milyan, search engine marketer for VacationSpirit.com. "The step-by-step instructions outlined there showed us what we were doing wrong and helped us correct it.”
If you advertise on Google AdWords, Yahoo! Search Marketing (formerly Overture), Miva (formerly FindWhat), ePilot, Kanoodle, 7Search, Enhance Interactive, or any other pay per click search engine, you will find this guide useful. It is provided for free by AdWatcher.com and is available at http://www.adwatcher.com/?payback
AdWatcher.com is the leading ad tracking and click fraud auditing service. AdWatcher helps advertisers maximize their online advertising returns by showing them which ads work and which waste their budget, as well as fighting click fraud by monitoring campaigns for fraudulent activity and helping get their money back. For more information, please visit http://www.AdWatcher.com
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