Lehigh Valley’s First Seminar on Search Engine Optimization and Search Engine Marketing and Tracking

Yooter Interactive and Active Data Exchange host free seminar on November 1 at the Hotel Bethlehem.

Bethlehem, PA (PRWEB) October 15, 2005 -- Search Engine Optimization Expert, Roger Wehbe, President of Yooter Interactive Search Marketing and Susan Yee, CEO Active Data Exchange announce the Lehigh Valley’s first seminar dedicated to helping companies use successful search engine optimization and marketing techniques to increase visitors and track the effectiveness of the web.

Search Engine Optimization and Search Engine Marketing are some of the most effective services of online marketing. In fact, recent studies note that during the first half of 2005, growth in the Search Marketing Area has increased 40% in just 6 months. Search Optimization techniques have grown even faster than Search Marketing services.

The first half of the seminar will focus on effective search engine strategies. The second half will review how to analyze web statistics. Once search engine strategies are implemented, tracking referring web sites, entry and exit pages and time spent on pages are critical to measuring online marketing effectiveness.

Lehigh Valley based businesses that do any sort of online marketing should not miss this valuable seminar. The seminar will be held on Tuesday, November 1, at the Hotel Bethlehem in Bethlehem, PA.
7:30 am to 8:00 am Continental breakfast
8:00 am to 9:00 am SEO / SEM and Tracking Stats
9:00 am to 10:00 Open Questions (as needed)

Due to the level of interest prior to this release, please RSVP early as the number of seats are limited. To RSVP please contact:    
Kelly Rooney, 610.997.8157.

About Yooter Interactive
Yooter InterActive Search Marketing (http://www.yooter.com) is one of the most respected leading SEO / SEM firms online, with mentions on ClickZ, Threadwatch and other media outlets that gear towards InterActive Marketing and SEO. Our clients range from Fortune 100 firms to well funded startups.

About Active Data Exchange, Inc.
Active Data Exchange (www.activedataX.com) specializes in digital content publishing and distribution across internal and external web environments. ADE is active in several industry standards committees including PRISM (Publishing Requirements for Industry Standard Metadata) Working Group, the Information and Content Exchange (ICE) Authoring Group and the W3C XML Protocol Standards Committee. Clients include Sun Microsystems, Warner Music Group, CMP Media, SEPTA, KidsPeace, Penn Mutual Life Insurance, Temple Law School, and others.

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