Applix Webinar: Secrets of Strategic Profitability Analysis

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Applix, Inc. (Nasdaq: APLX), a global provider of single platform Business Performance Management software (BPM), strategic planning, forecasting and budgeting software and Business Intelligence solutions (BI), today announced an October 26th webinar, Don’t Confuse Revenue with Profit: The Quest for Profitability Analysis, which will feature Frank Buytendijk, research vice president, Gartner, Inc. and Brendan Austin, supervisor, business analytics, U.S. Occidental Oil & Gas Division, Occidental Petroleum Corporation. Attendees of the event will receive a complimentary white paper showcasing profitability analysis in action at three leading global companies.

Applix, Inc. (Nasdaq: APLX), a global provider of single platform Business Performance Management software (BPM), strategic planning, forecasting and budgeting software and Business Intelligence solutions (BI), today announced an October 26th webinar, Don’t Confuse Revenue with Profit: The Quest for Profitability Analysis, which will feature Frank Buytendijk, research vice president, Gartner, Inc. and Brendan Austin, supervisor, business analytics, U.S. Occidental Oil & Gas Division, Occidental Petroleum Corporation. Attendees of the event will receive a complimentary white paper showcasing profitability analysis in action at three leading global companies.

The webinar, taking place on Wednesday, October 26, 2005 at 11:00 a.m. Eastern, will discuss the strategic importance of profitability analysis, the roles revenue and profit play in assessing the past and planning for the future, how common business models can impact execution and profitability, interpreting key performance indicators (KPIs), how and when to perform ad hoc analysis, and how IT departments can enable corporate performance management and profitability, while finance experts lead the way.

To register for the event, go to: http://www.applix.com/contactus/info_request.asp?source=1935&WT.mc_id=1935

The webinar will run for one hour, with 45 minutes of presentations from Buytendijk and Austin. The presentations will be followed by an audience-led question and answer period.

About Applix

Applix (NASDAQ: APLX) is a global provider of Business Performance Management and Business Intelligence solutions. These solutions, based on Applix’s TM1 analytics platform, enable the continuous planning, management and monitoring of performance across the financial and operational functions within the enterprise. Applix is a founder of the BPM Standards Group (http://www.bpmstandardsgroup.org), and has been recognized by numerous industry analyst groups for its technical leadership and vision in the marketplace.

More than 2,000 customers worldwide use TM1 for business performance management because of its tight integration with Excel, real-time response, adaptability, and low total cost of ownership. Delivered by Applix and by a global network of partners, TM1-based solutions help customers manage their business performance and respond to the marketplace in real time. Headquartered in Westborough, MA, Applix maintains offices in four countries in Europe, North America and the Pacific Rim. For more information about Applix, please visit http://www.applix.com.

©2005 Applix, Inc. All rights reserved. Applix and TM1 are registered trademarks of Applix, Inc. TM1 Web, TM1 Financial Consolidations and TM1 Planning Manager are trademarks of Applix, Inc. All other trademarks and company names mentioned are the property of their respective owners.

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Kelley Kassa
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