New Jersey (PRWEB) October 18, 2005
Publicity Professor, a just released workbook by a noted public relations expert, teaches business owners, organization leaders, authors and speakers how to get free news publicity.
Public Relations veteran David Forman says, “Companies and organizations that understand the importance of publicity are generally more successful than those who use advertising alone to reach their target audience.”
“Advertising is telling the world how great you are. Publicity is having others tell the world how great you are,” Forman says. “If you can get a news organization to report about your company or praise something you’re doing, you have gained an enormous amount of credibility that simply couldn’t be generated through paid advertising.”
Using real-world examples from two decades as a PR consultant to individuals, non-profit organizations, and local, national and international corporations, Publicity Professor (http://www.publicityprofessor.com) shows you how to give editors and producers exactly what they’re looking for to get your story covered for free.
“Newspapers, magazines and radio and television news programs are filled with stories about businesses and organizations just like yours. Those who know how to present materials professionally to the right people will get media coverage for free, while those who don’t understand how publicity works have to rely on large advertising budgets to reach their audience, usually with less impressive results,” says Forman.
Publicity Professor includes easy-to-follow templates of press releases, media alerts, feature stories and pitch letters; suggestions on creating newsworthy special events and awards programs; and resources for contacting local, regional and national media.
Forman says you don’t have to hire outside help to get publicity. “Whether you have a SOHO (Small Office Home Office), a retail shop or restaurant; if you’re a youth club leader or a church pastor; a non-profit organization executive or an Internet entrepreneur, no one knows your business like you. You simply have to reach the appropriate person with your message in a format that media professionals expect.”
Publicity Professor contains all of the basic, fundamental information you’ll need about the business of media publicity in order to get results. For example:
“The press release is your main vehicle for reaching any media professional. Its main purpose is to get an editor or segment producer interested in what you have to say or in what you are doing. It should contain enough information, specifics and quotes that a story could conceivably be written without a writer having to call you.”
“A media alert is another tool for getting press coverage. Its purpose is to reach news assignment desks with specifics about your event in a way that entices editors or television news directors to send a reporter of camera crew.”
Publicity Professor explains dozens of other ways to get news coverage such as how to place newspaper and magazine feature stories; how to write pitch letters that get you called upon as an expert in your subject for quotes or on-air interviews and how to package your own story as a news segment with your own video.
For more information visit http://www.publicityprofessor.com or order by phone (866) NEWS400.