Raising the Standards

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SmartDames recently launched a new website designed to help email list owners hone their craft. The new site will help improve public perceptions of email marketing by raising industry standards.

There are websites for email marketing companies, there are websites for bloggers and politicians alike, even foot fungus remedies get covered. There are websites, well, to cover almost every individual or group on the planet.

So SmartDames FZ LLC, the email List Broker based in Dubai Media City, has decided that even owners of permission-based email lists of addresses (yes, legitimate list Owners) now deserve some love and attention. It recently launched a website http://www.listownerlimbo.com dedicated solely to list owners and geared to helping them become more knowledgeable and professional in the rapidly growing online marketing industry.

Good List Owners are a rare breed; the ones that manage their lists professionally on a regular basis and carefully protect their subscribers are currently in the minority.

And if you ask an Ad Agency or Media House, they will tell you that good lists are generally quite expensive and too few in numbers.

Unfortunately, email marketing is often negatively associated with that disgusting four letter word *SPAM* and this is grossly unfair to the many ethical and legitimate list owners who have created lists of addresses with the full permission of their subscribers. None of us like inboxes jammed full of senseless or worse still, offensive messages. But email marketing is here to stay folks, so what better way to improve the image of this medium than by improving the standards within.

A List Owner can be a Company that has created a database from its clients or a person who has collected email addresses through registrations on a website or through winning games. An ethical list owner will always give the recipient an option to unsubscribe.

New and inexperienced List Owners are also pampered to on this website, there is a unique opportunity which allows for a new list to be tested using an authentic campaign, and feedback given on improvements necessary to compete with the big boys and girls.

Online Advertisers are definitely becoming more demanding on their ROI and unless lists perform for the advertiser, they are dropped quicker than you can say “not on your Nellie, Ellie.”

Penny Archer,

Director, SmartDames FZ LLC (http://www.smartdames.com)

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Penny Archer