Sitoa Hires Jim Burke as Director of Sales and National Accounts

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Hiring marks significant growth for Sitoa's national online sales.

Sitoa Corporation, developer of the Sitoa OneSource direct delivery model, today announced that Jim Burke has been hired to lead North American Sales and National Account Management. Burke will manage Sitoa's national retail partnerships and will focus on providing retailers with the right product, customized merchandising and exceptional customer purchasing experience.

“We are very pleased to hire a Sales Director of Jim Burke’s caliber,” said Dan Sheppard, Vice President Sales and Marketing, Sitoa Corp. “His broad foundation in retail sales management and leadership experience will help drive Sitoa’s national account strategy and sales growth.”

With extensive experience in the North American Retail and Commercial Distribution channels, Burke comes to Sitoa from a successful career with Hewlett-Packard Company and Burke Consulting. While with Hewlett-Packard, Burke led the National Account program managing US Retailers, including Wal-Mart, Kmart and Computer City (later purchased by Comp USA). When Hewlett-Packard acquired Compaq Computer, he took an executive role as Director of US Sales Operations, managing all national account relationships for HPs’ U.S. Retail and Commercial Distribution Channels, including major distributors Ingram Micro, Tech Data Corporation and SYNNEX Corporation.

“I’m quite excited about the opportunities at Sitoa,” stated Burke, “Sitoa’s business model is revolutionary for the retail e-commerce industry and there is the tremendous opportunity for shaping how customers can benefit from this model.”

About Sitoa

Sitoa is an e-tailing engine that sells products online by through many of the top online sellers. The company seamlessly connects e-tailers to supplier sources, which ship the product directly to the consumer. In this way, Sitoa is able to manage a low-cost, inventory-free model.

Sitoa is the only company today that provides a complete solution for suppliers and e-tailers. The Sitoa OneSource business model is highly scalable and answers a need in the marketplace for easy access to large product assortment without the risks of inventory. For more information visit

Sitoa and the Sitoa logo are registered trademarks of Sitoa Corporation. Other trademarks and registered trademarks are the property of the companies with which they are associated.

Editor's Contact:        

Laura Berg

Sitoa Corporation

(650) 293-9017

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