Attention Google: Newspaper Advertising Works Too!
Myclassifiedads.net, a USA based online print media placement service, has long been using volume classified advertising as ‘mini billboards’ to drive traffic to web sites, a service Google is now testing on its own. During the last several months, Google has been exploring opportunities outside the internet to enhance online advertising.
(PRWEB) October 20, 2005 -- Myclassifiedads.net, a USA based online print media placement service, has long been using volume classified advertising as ‘mini billboards’ to drive traffic to web sites, a service Google is now testing on its own. During the last several months, Google has been exploring opportunities outside the internet to enhance online advertising campaigns.
“Google is raising eyebrows by probing for opportunities outside the digital world for the first time ever,” according to Keith Regan of E-Commerce Times. Google announced it would conduct a program to re-sell print advertising space to customers of its online marketing programs. Google described the effort as a "limited test."
“Google has been working to add more oomph to its creative for a while. Clearly they have a desire to offer more to advertisers than just a text link," said Tim Hanlon, senior vice president at Publicist Group Ad Agency. "Google has shown that big media companies don't have to be part of the mix at all," Hanlon said. "People can just get the content and ads directly from an uber-intermediary. That's caught a lot of traditional ad types off guard."
MyClassifiedAdverting.net, regards the Google quest for additional advertising options for online advertisers as a ‘no brainier.’ “People tended to look at newspaper advertising as old fashion, but are taking a second look at newspaper because of the mass volume of internet competition.,” said Blaire Fanning, a principal of Classified Advertising Plus, Inc. “Today’s advertiser knows they need to blend a combination of media techniques to be the most cost effective,” added Fanning.
“Our premise what we lunched our site in the spring of this year, was that small to middle sized businesses want one place to for their online and print media advertising campaigns, said Fanning. Our grass roots is classified advertising so it makes sense to combine print campaigns with online ads to get the highest Return on Investment (ROI) for our clients. What were are finding, of course, is that newspaper volume classifieds enhances online marketing campaigns quickly.”
For more information contact 813-920-0197.
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