What Is Enlightenment? Magazine Builds Online Relationships with SRB Marketing
What Is Enlightenment? (WIE) and SRB Marketing today announced that SRB would continue advising, planning and placing online marketing efforts for WIE. With SRB's help, WIE is offering free online content to spirituality and wellness consumers online to generate paid subscribers.
(PRWEB) October 20, 2005 -- What Is Enlightenment? (WIE) and SRB Marketing today announced that SRB would continue advising, planning and placing online marketing efforts for WIE.
"In the last two years we have redesigned our magazine and launched a comprehensive multi-media online presence, and at the same time saw an increasing interest in spirituality," said Robert Heinzman, publisher of What Is Enlightenment? magazine. "With SRB and others, we have learnt a tremendous amount about online marketing and feel that there has been a lot of benefit on a number of fronts," he added. "Now, we’re continuing a tactic that has proved successful for us – free, high-quality, multi-media content, followed by email to convert visitors to paid subscribers.”
“Our passion is helping socially- and environmentally-conscious companies harness the power of the Internet to reach their target audience,” said Perry Goldschein, SRB’s managing director. “Our clients trust us to do a great job for them because they know we share their values,” he added. “We’re very pleased to continue working with a quality organization like What Is Enlightenment?”
About What Is Enlightenment?
What Is Enlightenment? (WIE) is a magazine focused on spirituality, culture, and philosophy. WIE is committed to bringing a new perspective to politics, business, science, the arts, and the environment. Along with the magazine, WIE also has online media and a variety of educational programs. What Is Enlightenment? was founded by Andrew Cohen, who is widely recognized as a defining voice in the emerging field of evolutionary spirituality. For more information, visit: www.wie.org.
About SRB Marketing
SRB Marketing is an Internet marketing firm specializing in reaching values-based consumers online in the sustainability, social responsibility, and wellness markets for its clients. Clients have included Yale University, Green Mountain Coffee Roasters, Working Assets Long Distance, Pax World Funds, and many others. For more information, visit: www.SRBMarketing.com.
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