DomainMart Introduces Domain Name Risk Protection Framework

A risk-based strategy is only one component of a successful domain name protection framework. The other success factor is a sound organizational structure to implement the strategy.

Berkeley, CA (PRWEB) October 20, 2005 -- DomainMart, a leading provider of quantitative and analytical domain-name services, introduced a domain name risk protection framework today.

One of the important roles of corporate domain names is to protect the firm’s intangible assets such as brand names, trademarks, and service marks. However, the domain names, in turn, need to be protected.

Domain name risk arises when an entity acquires or leases a domain name. Taking and managing risk is part of what companies must do to create shareholder value. Thus, risk is a fact of business life.

"Taking and managing risk is part of what companies must do to create shareholder value," says Alex Tajirian, DomainMart CEO. "Companies that fail to improve their domain name risk-management processes face a severe financial loss," warns Tajirian.

A risk-based strategy is only one component of a successful value protection framework. The other success factor is a sound organizational structure to implement the strategy. Companies that fail to improve their domain name risk-management processes face the risk of severe financial loss.

Currently, there is no analytical framework to assist owners in determining the sources of domain name risk. The sources of risk are identified after a loss is incurred. An alternative, proactive strategy should go beyond identifying current sources of potential loss. What is needed is a strategy based on a comprehensive analysis of internal and external sources of risk. Identification of risk sources provides a basis for systematically examining changing situations over time to uncover circumstances that require close scrutiny.

"Contrary to popular belief, registering domain names ahead of speculators and competitors is not a defensive strategy," says Alex Tajirian, DomainMart CEO. "It is a preemptive game, not a game of chicken," notes Tajirian.

About DomainMart
DomainMart is an industry leader in providing domain-name secondary-market products and consulting services, including appraisal, escrow, private investment management funds, protection, valuation, and parking traffic monetization management since 1996.

For more information, please visit http://www.domainmart.com/news/Domain_Name_Risk.pdf or contact:

Tom Saitori, Marketing Specialist
DomainMart
Tel: +1 (415) 905-4234

###