Helps Human Resource Suppliers Target Food Services Industry

Share Article

Expanded database responds to increased HR editorial coverage in trade publications., the no. 1 on demand marketing and media visibility service in the human capital and benefits marketplace, has expanded its information databases to include comprehensive coverage of marketing and media resources in the food services industry.

As global demand for human resources products and services increases, niche industries like food services are paying more attention to human resource and workforce management issues such as recruiting and retention. The result is more marketing and PR opportunities for companies who sell products and services to the human resource department. This includes media placements in food services trade magazines, that until recently may not have dedicated any editorial space to HR or workforce topics. Other marketing and PR opportunities include speaking and exhibiting opportunities, award competitions, buyer guide listings, direct marketing lists and more.

“The human resources department continues to grow in importance as employers recognize the strategic and competitive importance of recruiting, retaining and developing employees,” says Kevin Grossman, EVP of “This is creating an abundance of lead-generating and growth opportunities for suppliers of HR products and services. However, most suppliers lack the time or internal expertise to identify and track these opportunities across multiple industries. HRmarketer does this for them, leveraging our extensive expertise in this space.”

With HRmarketer’s expanded information databases, members can seamlessly create and execute media visibility campaigns in niche market segments where HR products and services are bought – including alternate distribution channels.

For example, if HR suppliers wanted to initiate a marketing campaign that targeted employee benefit brokers or HR decision-makers in the food services industry, they could search HRmarketer’s information databases to access an updated media list that covers the respective market segment or sales channel -- plus bylined article and speaking opportunities, award competitions, trade shows and events, analysts, online buyer guides and more. HR suppliers can also use HRmarketer’s campaign management and business intelligence tools to execute and manage their activities.


HRmarketer is the no. 1 on-demand marketing and media visibility service for companies selling to human resource departments and/or employee benefit brokers. HRmarketer combines a database of marketing and public relations information with press release distribution, campaign management, business intelligence and advisory services. Launched in 2002, it is a service of Fisher Vista LLC, a marketing and information services firm focusing exclusively on the human capital industry. The company services hundreds of human resource suppliers, helping them increase their visibility and generate sales leads.

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: on behalf of the company listed above.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Elrond Lawrence
Visit website