Syndicate Conference Speakers from Yahoo!, Google, CNET, Knight Ridder, Dow Jones, Microsoft, Technorati

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Media and marketing industry leaders to discuss how RSS, blogs and podcasts are transforming the way they do business.

Syndicate’s speaker list includes many of the leading thinkers and do-ers in media, marketing communications and technology

IDG World Expo, the leading producer of world-class tradeshows, conferences and events for technology markets, today announced an impressive speaker lineup of the nation’s business and technology leaders and early movers for Syndicate™, scheduled to take place December 12-14, 2005 at the Hilton San Francisco. Executives from Yahoo!, Google, CNET, Knight Ridder Digital, Dow Jones Consumer Electronic Publishing and many others will show, during four unique conference tracks, how syndication and social media tools such as RSS, blogs and podcasts are transforming the way businesses do business.

“Syndicate’s speaker list includes many of the leading thinkers and do-ers in media, marketing communications and technology,” said Doc Searls, Syndicate conference chairperson. “Syndication, its technologies and its tools are changing the way we communicate and do business on the Net. This conference will help you understand and stay in front of syndication-driven trends and revenue models for media, publishing, marketing, product/brand management, advertising, public relations and associated industries.”

The Syndicate conference program will discuss the tools and strategies used to allow online media and content to be searched, found, followed and subscribed to all within minutes of when it is published or broadcasted. Tracks include:

  •     The Syndicated Media Environment: Syndicated media can be produced, edited and updated in real time. This track will explore how syndication works, how it's being applied by old and new media companies, how and why different media companies choose to free or lock up their content, what syndicated content search engines are and how they differ from traditional search engines, and how to follow audience and topical trends in real time.
  •     Syndicated Company & Product Environments: By subscribing to news feeds, customers can grow in loyalty and help build the company's reputation. This track will discuss how companies of all sizes (from corporate titans like GM to your neighborhood book stores) are syndicating all kinds of content in pursuit of real business goals -- and how companies take advantage of both corporate and individual blogs to relate more closely to their customers.
  •     Syndicated Public Relations: PR professionals have the opportunity to use new tools and technologies to achieve a richness of communication that works to everyone’s mutual benefit. This track will demonstrate how leading PR pros are using blogs, podcasting, RSS, and a new crop of search and tracking tools to build relationships with a new group of influencers while finding innovative ways to stay in touch with established target audiences.
  •     Syndicated Technologies & Trends: Syndication is a brand new field where new technologies, standards and practices are emerging and evolving constantly. This track will explore new syndication technologies, standards, trends and practices. Subjects covered include: mobile RSS, tagging, structured blogging, wikis, vertical market syndication, attention tracking, social software, IRC, and new areas where hundreds of million dollars of venture money are flowing.

Among the many speakers at the Syndicate conference, there are C-level’s, president’s, senior VP’s and founders from organizations such as: CNET Networks, Yahoo!, Washingtonpost.Com, PubSub, Technorati, Knight Ridder Digital, Burson-Marsteller, Dow Jones Consumer Electronic Publishing, Ketchum, Microsoft, ZDNet, Pheedo, Blogads, SimpleFeed and many more.

For more information about Syndicate or to register for the event, please visit

About Syndicate

As the premier event for content syndication trends, Syndicate™ ( is a B2B Conference providing awareness, clarity, education, deal making and strategic business opportunities surrounding the emergence of online media syndication. This program will focus on emerging technologies such as RSS (Really Simple Syndication), for content owners and producers, new media executives, marketers, advertisers and public relations professionals.

About IDG World Expo

IDG World Expo ( produces technology-focused tradeshows, conferences and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. IDG World Expo's portfolio of conferences and events includes Macworld Conference & Expo®, LinuxWorld Conference & Expo®, Wireless Sensing Solutions®, Syndicate™, GridWorld™, OSBC®, Digital ID World®, RoboBusiness and RoboNexus. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About IDG

International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo®, MacworldConference & Expo®, DEMO®, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at


Mike Sponseller                

IDG World Expo                        


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