(PRWEB) October 22, 2005
Over a 3 month period search engine ranking service provider, http://www.servicewrap.net, compiled statistics comparing the main requirements of new clients, when it came to the perceived value of a search engine ranking in a specific search engine.
Whilst it might not be a surprise to seasoned search engine marketers, http://www.servicewrap.net uncovered surprising evidence, collated from statistical data researched with client correspondence, that Google still held the lions share, in terms of required search engine ranking achievement.
The surprise from the data found that the Yahoo search engine now accounted for 35% of client requirements for top search engine ranking positions with MSN and even AskJeeves holding smaller percentages.
The figure, believes http://www.servicewrap.net, shows the steady climb in popularity of the Yahoo search engine, and it’s now more recognizable perceived value in terms of marketing visibility.
Whilst Google was still the undisputed leader in these findings, and although unscientific, they were researched from SEO client behaviour, show increasing trends not to rely on one search engine for traffic.
The research even found that the UK lagged behind its US competitors by ‘clinging’ to the belief that Google alone was the only search engine worth any salt, not just for a short-term search engine ranking campaign, but a long-term campaign.
US based SEO client behaviour was found to be definitely breaking the ‘Google popularity trend’ by leaving behind a certain naivety that only 1 search engine would ever be worth concentrating efforts upon.
As a percentage 75% of US based SEO client behaviour struck a consistent chord that Yahoo should be a major factor in any search engine ranking campaign whilst only 25% of UK based companies believed the same.
The research showed a clear transatlantic divide, and what usually begins in the US follows to the UK. Whatever happens, Yahoo is now finding its feet as a ‘wanted marketing commodity’ for online traders now apparently allowing the Yahoo brand to lap at their marketing budgets.
This press release was written by marketing expert Suzzi Law for http://www.servicewrap.net, Yahoo and Google search engine ranking service provider.
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