Schneider Optics Launches Combined National Photo/Video Market Initiative

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Schneider Optics, Inc., the well-known lens and professional filter manufacturer, has announced the formation of a National Photo/Video Support Team to satisfy the needs of customers in all markets.

Schneider Optics, Inc., the well-known lens and professional filter manufacturer, has announced the formation of a National Photo/Video Support Team to satisfy the needs of customers in all markets.

According to Schneider Optics Chief Executive Officer, Dwight Lindsey, “Photography and Video are converging in the digital arena at an ever increasing pace. At Schneider Optics we have historic strengths in both Photo and Video, however we've been treating them as separate markets, even though many customers participate in both. Today I'm announcing a plan to enhance those strengths with the formation of a National Photo/Video Support Team led by our Director of Sales and Marketing, Barry Rubin. I'm fully confident that Barry and his team will do a great job servicing our Photo/Video customers and partners throughout the U.S."

Mr. Rubin will be supported on both Coasts by Regional Sales Managers, each of whom will also have responsibility for implementing both photo and video initiatives, including the ongoing management of sales representatives across America.

Commenting on the announcement, Mr. Rubin said, “This is an exciting time for Schneider Optics. The Company is uniquely positioned to continue its leadership role in providing solutions for television production; film and digital cinema production and projection; and film and digital photography. I look forward to working with our staff and the entire team of sales representatives to integrate photo and video in ways that will benefit our dealers and the public, by providing them with better service and support, as well as by continuing to develop innovative products.”

Schneider Optics is a wholly-owned subsidiary of Germany’s Schneider Kreuznach. It includes business units addressing the optical needs of a broad range of industries, including professional and consumer photography, cinema projection, motion picture/television production, and industrial optics. The company has offices in New York and California and their products are manufactured and sold under the brand names Schneider, B+W and Century.

For more information contact Schneider Optics, Inc., 285 Oser Avenue, Hauppauge, New York, 11788, USA. TEL: +631 761-5000; FAX: +631 761-5090, or visit http://www.schneideroptics.com. On the West Coast contact Schneider Optics Century Division, 7701 Haskell Avenue, Van Nuys, CA 91406, USA. TEL: 818 766-3715; 800 228-1254; FAX: 818 505-9865.

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Robert Schaefer
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