Celebrate the Holidays with O'Charley's New Winter Beverages

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O’Charley’s celebrates the launch of their winter seasonal drink menu loaded with delicious new beverages. Appropriately titled Celebrate!, the menu features drinks with creative garnishes such as The Gingerbread Cookie, complete with a mini Gingerbread Man cookie, and the exciting flavor of the Candy Cane Smoothie to get everyone in the holiday spirit.

This unique menu campaign, produced by MarkeTeam, Inc., offers the durability of a long-term menu while offering the flexibility to feature limited-time and seasonal drink specials. The core menu content and drinks stay the same throughout the year, while the promotional portion changes quarterly. This strategy gives O’Charley’s a great advantage to showcase hot new products, special drinks, or promotions based on the season.

The featured beverages for the holiday season include The Gingerbread Cookie, made with Baileys Irish Cream, Starbuck’s Coffee Liqueur and Monin Gingerbread Syrup; The Candy Apple Martini, made with SKYY VODKA and DeKuyper Pucker Sour Apple; The Fiesta MargO’rita, made with Jose Cuervo Tradicionale Tequila and 1800 Reposado Tequila; and The Candy Cane Smoothie, made with Island Oasis Ice Cream and Monin Peppermint Syrup.

The menu will run from October 24th through December 31st.

O’Charley’s operates 235 company-owned and franchised casual dining restaurants in 17 states throughout the Southeast and Midwest, including six franchised locations in Michigan and Louisiana. Additional franchise development is under way in nine states. With an emphasis on fresh preparation, the menu features specialty items such as hand-cut and aged steaks, a variety of seafood and chicken, freshly baked yeast rolls, fresh-cut salads with special-recipe salad dressings and their signature caramel pie. Development plans call for 15 new company stores in 2005, in addition to franchise openings in Holland, Michigan and Lake Charles, Louisiana. In addition to the O’Charley’s concept, O’Charley’s Inc. (NASDAQ/NM: CHUX) operates six Stoney River Legendary Steaks restaurants in Atlanta, Nashville, Chicago and Louisville and the 104-unit Ninety Nine Restaurant and Pub based out of New England. For further information, please visit http://www.ocharleys.com.

“Creating Fun since ’91,” MarkeTeam, Inc. – located in Mission Viejo, California – is a full-service, award-winning sales promotion and marketing agency specializing in the hospitality, beverage and leisure industries. For more information, please visit http://www.MarkeTeamInc.com.

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Nicole Hannah
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