U.S. Cellular Field Expected to Receive $3.15 Million of in-Broadcast Exposure Value During the 2005 World Series

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U.S. Cellular could be the clear-cut winner of the upcoming World Series between the Houston Astros and the Chicago White Sox, as the wireless company is expected to receive $3.15 million in exposure from the TV broadcast of the first two games, according to naming rights marketing and sponsorship research firm, Front Row Marketing Services.

U.S. Cellular could be the clear-cut winner of the upcoming World Series between the Houston Astros and the Chicago White Sox, as the wireless company is expected to receive $3.15 million in exposure from the TV broadcast of the first two games, according to naming rights marketing and sponsorship research firm, Front Row Marketing Services.

“The exposure and value that U.S. Cellular will receive from these two games, indicates that venue naming rights provides additional value above and beyond the contracted elements.” said, Dick Sherwood, President of Front Row Marketing Services, “The World Series will provide U.S. Cellular with an exurbanite amount of national attention.”

Front Row Marketing Services negotiates naming and title rights deals for its clients and conducts quantitative analysis for high profile annual sporting and entertainment events. Based on the $325,000 cost of a 30-second commercial spot during Fox’s game one and two broadcasts of the World Series and U.S. Cellular receiving an estimated four minutes and 51 seconds of in-broadcast exposure, U.S. Cellular would net $3.15 million of in-broadcast media value from their in-stadium signage, on-screen graphics and verbal mentions. This projected evaluation is based on the first two World Series games, if the World Series returns to U.S. Cellular Field for games six and/or seven, U.S. Cellular will receive additional exposure.

Published sources have reported the total cost of the 'Naming' Rights for U.S. Cellular Field at $68 million over 20 years.

How other 2005 Events and Venues Faired:

SUPER BOWL XXXIX- Alltel Stadium:

Alltel, the 'Naming' Rights partner of Alltel Stadium, received $16.96 million of broadcast media value during the 2005 Super Bowl which was broadcast on Fox, Alltel received three minutes and 32 seconds of exposure. The broadcast media value was determined by comparing the total amount of in-broadcast exposure with the estimated cost ($2.4 million) for a 30-second broadcast commercial spot

Published sources have reported the total cost of the 'Naming' Rights for Alltel Stadium at $6.2 million over 10 years.

NCAA FINAL FOUR CHAMPIONSHIP GAME – Edward Jones Dome:

Edward Jones, the 'Naming' Rights partner of Edward Jones Dome, received $1.32 million of broadcast media value during the 2005 NCAA Final Four Championship Game which was broadcast on CBS, Edward Jones received 44 seconds of exposure. The broadcast media value was determined by comparing the total amount of in-broadcast exposure with the estimated cost ($900,000) for a 30-second broadcast commercial spot.

Published sources have reported the total cost of the 'Naming' Rights for the Edward Jones Dome at $73.6 million over 23 years.

NBA FINALS- Game Seven- SBC Center:

SBC, the 'Naming' Rights partner of SBC Center, received $7.8 million of broadcast media value during game seven of the 2005 NBA Finals which was broadcast on ABC, SBC received 11 minutes and 15 seconds of exposure. The broadcast media value was determined by comparing the total amount of in-broadcast exposure with the estimated cost ($350,000) for a 30-second broadcast commercial spot.

Published sources have reported the total cost of the 'Naming' Rights for SBC Center at $41 million over 20 years.

77th ACADEMY AWARDS- Kodak Theatre:

Kodak, the 'Naming' Rights partner of the Kodak Theatre, received $6.9 million of broadcast media value during the 77th Academy Awards which was broadcast on ABC, Kodak received two minutes and 11 seconds of exposure. The broadcast media value was determined by comparing the total amount of in-broadcast exposure with the estimated cost ($1.6 million) for a 30-second broadcast commercial spot.

Published sources have reported the total cost of the 'Naming' Rights for the Kodak Theatre at $75 million over 20 years.

Front Row Marketing Services, a division of public assembly facility management firm, Global Spectrum, is based in Langhorne, PA with offices in Tampa, FL, Ridgefield, CT, Ft. Collins, CO, Des Moines, IA and Detroit, MI. Front Row has conducted sponsorship evaluation analyses for numerous sporting events and properties, including the NBA’s Philadelphia 76ers, NFL's Houston Texans and Philadelphia Eagles, Wachovia Center, the PGA and LPGA Tours, Dover International Speedway, and Boston University. Additionally, Front Row generates incremental revenue for public assembly venues and stadiums, sports teams and municipalities through the marketing and sales of naming rights, advertising/sponsorships, exclusive product and vendor rights agreements, premium seating and hospitality features. The company currently develops incremental revenue for over fifteen accounts.

Global Spectrum is the fastest growing firm in the public assembly facility management field with more than 45 facilities throughout the United States and Canada. The Philadelphia-based company is part of one of the world’s largest sports and entertainment firms, Comcast-Spectacor, which also owns the Wachovia Center and Wachovia Spectrum, the Philadelphia Flyers of the National Hockey League, the Philadelphia 76ers of the National Basketball Association, the Philadelphia Phantoms of the American Hockey League, Flyers Skate Zone, a series of community ice skating rinks, Comcast SportsNet-Philadelphia, a regional sports programming network, Ovations Food Services, a food and beverage services provider, New Era Tickets, a full-service ticketing and marketing product for public assembly facilities, and Front Row Marketing Services, a commercial rights sales company. Comcast-Spectacor also owns three minor league baseball teams - the Bowie Baysox, the Delmarva Shorebirds and the Frederick Keys - all affiliates of the Baltimore Orioles.

Contact:

Eric R. Smallwood

Vice President of Marketing

Front Row Marketing Services

Phone: (810) 984-2608

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Eric Smallwood