Innovative, New Sarasota Real Estate Firm Promises to Redefine the Real Estate Industry
Home sellers until now really only had two options: “Traditional” full service brokerage firms charging as much as 6 or 7% of the sales price, or “Discount” brokers who charge a lot less but who also provide very few if any services, leaving the home seller to perform the bulk of the work. Bravo Real Estate intends to change all that.
Sarasota, FL (PRWEB) October 24, 2005 -- Innovative, New Sarasota Real Estate Firm promises to redefine the local real estate market.
The Florida real estate market has been booming and with property values more than doubling in recent years, home sellers increasingly feel that the traditional 6% real estate commission is too expensive and unreasonable.
Home sellers until now really only had two options: “Traditional” full service brokerage firms charging as much as 6 or 7% of the sales price, or “Discount” brokers who charge a lot less but who also provide very few if any services, leaving the home seller to perform the bulk of the work.
Bravo Real Estate intends to change all that. Bravo provides true full service real estate marketing to home sellers at a drastically reduced price under the motto “Full Service. Half the Cost. Bravo!”
Bravo charges 3.99% for its full service MLS marketing program, which includes a 3% co-broke commission offered in the MLS, leaving Bravo with 0.99%. If Bravo sells the listing in-house then the commission is reduced to only 2.99% plus Bravo pays a 1% closing cost contribution to the buyer, motivating buyers to contact Bravo directly and thereby saving the home seller even more money.
Bravo’s CEO and Founder, Thomas Heimann is a successful entrepreneur who has built a number of companies before setting his sights on real estate. Prior to Bravo he built one of the leading real estate sales teams in W. Florida as part of the RE/MAX organization.
Heimann states: “Just as in every other industry where increased competition and the Internet have resulted in drastic paradigm shifts and new business models, we feel that the real estate industry is about to undergo a major paradigm shift. Consumers are demanding value, and we decided to position ourselves with an entirely different business model and value preposition.”
Bravo is not only providing a radically different pricing structure for home sellers. Home buyers also will find a number of exclusive incentives and value prepositions, including Bravo’s exclusive 18 months buy back guarantee; in essence a money back guarantee for the real estate industry.
Bravo’s business model is highly systemized and geared towards providing an outstanding customer service experience while being able to support a high number of transactions. Bravo agents are part of a finely tuned team, as opposed to independent agents handling everything themselves as it is the case with traditional brokerage models.
Bravo’s goal is to expand its business model into other Florida markets in 2006. For more information please visit www.BravoBrokers.com, or contact:
Thomas Heimann, President & CEO
Bravo Real Estate, Inc.
235 N. Orange Avenue, Sarasota, FL 34236
Tel: (941) 308-6810; Fax: (941) 308-6801
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