A Happy Christmas for Food Allergy Sufferers

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wheatanddairyfree.com is a new service offering a wide range of products for food allergy sufferers with the convenience of home delivery. This month they launch their Christmas Aisle which will transform the Christmas experience for many allergy sufferers. They offer wheat and gluten free mince pies, Christmas cakes and Christmas puddings amongst other lovely Christmas treats.

Christmas is normally a difficult time of year for food allergy sufferers. While everyone else is overindulging and tucking into an array of Christmas treats, food allergy sufferers usually have to stick to a regime of doing without.

The new online food service, http://www.wheatanddairyfree.com, launched in April of this year, stocks nearly 400 products for people with food allergies. The key aim of the business is to bring allergy sufferers choice and convenience.    Their Christmas Aisle has such treats as wheat and gluten free gravy mix, stuffing, mince pies, Christmas cakes and Christmas puddings and dairy and sugar free custard and chocolate.

Wheat and Dairy Free founder, Anna Rowland, said ‘I understand how difficult it is because I suffer with food intolerances myself. It’s so hard to find really good alternative foods and when you do find them you end up having to travel long distances to different shops to find what you want. In starting the business I wanted to make living with food allergies easy for people. You can buy everything you need from us and have it delivered to you at home within 48 hours. Christmas is a crucial time of year because it’s a time when many allergy sufferers feel most deprived. I hope that the words “No mince pie for me thanks, I’ll be fine with this rice cake” are a thing of the past.’

The service has the feel of a deli, with lots of delicious, organic foods from around the globe. You can order freshly baked wheat free bread daily.]

For further information about the site, out ethos and our personal experience of living with food intolerances, please contact Anna Rowland on 07976 757164.


1. wheatanddairyfree.com launched in April 2005.

2. The site has 15,000 visitors a month.

3. There is a flat rate delivery charge of £5.95 for any size of order, anywhere in the UK.

4. Orders are delivered within 48 hours of order by Parcelforce. Customers can select a safe place or a neighbour with whom their delivery can be left in their absence or arrange to pick it up from a local post office.

5. Anna Rowland developed multiple food intolerances after an illness 10 years ago and started the site from frustration at not being able to find good, alternative foods easily.


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