Taking the Four Letter Word Out of Marketing and Making It Easier for Entrepreneurs

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Making Dollars Out of Cents: 101 Tips for the Frugal Marketer go beyond offering cost-effective marketing ideas and steps into practical everyday application by making marketing easy and achievable for the small business owner.

It is common among small business owners to assume that marketing is beyond their economic reach and will be for some time. They believe that until they grow their businesses, the marketing tools by which to achieve further growth will remain too expensive to be practical. It is that misconception that Heather Jacobson dispels in her ebook, Making Dollars Out of Cents: 101 Tips for the Frugal Marketer.

Jacobson, a successful business owner, states, “So many times I hear people who are starting out with their businesses complain that they would love to market their ideas, but do not have the money. This simply amazes me because I have a very successful business that began turning a profit after three months. In the first nine months I spent less than $100 on my marketing efforts, total. There are ways. 101 ways, in fact, to inexpensively market your business.”

Any business can grow by exposing their products to a larger customer base. Making Dollars Out of Cents can help entrepreneurs do this sooner because less money is needed to access markets in the ways that Jacobson illustrates. Her clear vision and original thinking led her to try new ideas and new perspectives on marketing. Small businesses are opening up everywhere. Jacobson’s novel approaches can be utilized to fit many marketing niches.

According to Erin Banister, Founder of Trinity Jacobs, Jacobson “has compiled not only a great list of inexpensive resources for marketing, but also provided real-world examples. Those examples have shown me that not only can the tips be put into action immediately, they can also bring results faster than I thought possible. Without this ebook, I would never have thought to use some of these techniques, and I would never have had this sudden growth.”

Dale Noles, President of The Selon Group, has been a vocal supporter since this ebook’s concept. Noles says, “This e-book is literally jammed packed with 101 inexpensive, innovative and practical marketing ideas that you can use immediately to jumpstart your business or catapult you to the next level. Since I began reading Making Dollars Out of Cents and implementing this practical advice for just two weeks The Selon Group is already seeing dramatic results.”

Jacobson concludes, “I’ve searched high and low and can find ebooks filled with marketing strategies but most of their ideas cost more money than I would consider economical. The key to inexpensive and free marketing is utilizing all the tools available to you and making it viral in nature. There are tools out there that you didn’t even know existed.”

About Heather Jacobson:

Heather Jacobson is the owner of Valley Virtual Assistants, whose sole purpose is providing marketing support and services to entrepreneurs and small businesses. She is also a business coach with VA Training, speaker, author and vocal supporter of the virtual assistance industry. Heather has over 12 years of sales and marketing experience from multiple industries and uses this expertise to custom tailor the perfect marketing avenue for each client. For more information about Heather Jacobson and Making Dollars Out of Cents visit http://www.ValleyVA.net and http://www.inexpensivemarketingideas.com.

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