Inchoate, Inc. Teams Up With George Mason University to Debunk Myths and Realities of P2P File Sharing Among College Students

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George Mason University to hold interactive panel discussion with influential industry professionals; Inchoate, Inc. flexes its muscles with successful grassroots campaign.

What do today’s typical college students all have in common? They are music lovers, tech savvy, and broke. They are also critical, judgmental, and wary of authority. Put these ingredients together, and you’re left with a recipe for a generation of digital bootleggers, seeking everything from music to software to movies for free, and seemingly without repercussion.

So why should university students change their ways now? How can the music, motion picture and software industries preach their message of “pirating abstinence” to a generation so used to instant access to these expensive commodities after years free of consequence?

George Mason University in Fairfax, Virginia seems to have found an effective way of spreading the message to this generally unresponsive and uneducated audience. Spearheading the concept of a university-sanctioned panel to discuss these rudimentary discrepancies in an open forum setting, George Mason’s example has extended to other universities, including Stanford and Princeton.

Boasting such influential heavy-hitters in the entertainment, music, technology and policy-making fields as Mitch Glazier of RIAA, Ric Hirsch for the Entertainment Software Association, Tom Sydnor of the US Patent and Trademark Office, Michael O’Leary on behalf of the Motion Picture Association of America, and Gigi Sohn representing Public Knowledge, it is clear why there is such interest in the university’s second-annual panel. This year’s panel will dispel the myths and solidify the realities of peer-to-peer file sharing on all levels, but with an emphasis especially placed on the needs of college-age students.

Rana Sobhany of Inchoate, Inc. has been commissioned to generate interest among students at the university for this upcoming event. Using an inventive and effective grassroots campaign, Inchoate has been blasting forum and message boards to spread awareness of an event that would otherwise be overlooked by busy college students. Interested students can leave messages and questions on the event’s various Internet pages, including the GMU P2P Panel Myspace page (http://www.myspace.com/gmup2p) as well as on the university’s Facebook page, continuing the notion of the interactive nature of the panel discussion. Utilizing the notion of music “pirating” has spawned a campaign characterized by the use of a skull and crossbones motif on all flyers, websites, and logos that can been easily identified all over the school campus.

This year’s panel will be held on Wednesday, October 26, 2005 at the Johnson Center Cinema at George Mason University. The event will take place from 1:30 p.m. to 3:30 p.m. with a reception following. For additional information or to request an interview, please visit Inchoate at http://www.inchoateinc.com,

Contact: Rana Sobhany

Inchoate, Inc.

7481 Huntsman Boulevard Suite 820

Springfield, Virginia 22153

Phone: (703) 203-2508

Fax: (703) 995-4929

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