Integral Impressions to Discuss Key Component of Internet Marketing at NAR Expo
We will be leading a panel board discussion for Internet based market research this Friday, October 28th at the San Francisco Convention Center.
Portland, OR (PRWEB) October 28, 2005 -- Integral Impressions, an online marketing firm, will participate in the year’s National Association of Realtors® panel discussion titled Search Engine Optimization (SEO): Optimizing Traffic to Your Web Site. The panel is set to take place at Moscone Center in San Francisco this Friday, October 28th during the annual Realtors Conference & Expo. The distinguished panel moderators, led by Integral Impressions Co-Founder Matt Browne, will focus discussion around Search Engine Optimization (SEO) with a special emphasis by Browne on the importance of Pay Per Click advertising.
During this breakout session, Integral Impressions will emphasize a detailed explanation on how the life cycle of Pay Per Click advertising can be the primary driver and key analytic metric to a successful SEO campaign. Pay Per Click is the act of bidding on and buying strategically placed keyword advertisements on major search engines such as Google and Yahoo. Once a Pay Per Click campaign has begun, conversion data dictates specific keywords that will result in the best SEO campaign. Integral Impressions has positioned Pay Per Click advertising knowledge as the key component to a successful SEO campaign for a variety of clients across numerous industries.
“Marketers clearly understand the importance of SEO to their business, but in many ways the best practices to arrive at a highly optimized website have been historically flawed,” shared Matt Browne of Integral Impressions. “We hope to provide marketers in the real estate industry with a cost effective, thoughtful, and fresh approach to selecting key words through Pay Per Click – which in many ways is the future of advertising. We can accomplish two goals through Pay Per Click; drive qualified traffic immediately to a website with minimal and controlled budgets while at the same time develop the key word criteria to optimize their website naturally.”
Additionally, the panel will explore how SEO best practices can help marketers increase shares of search traffic to websites. The group will also evaluate how to leverage these searches to drive traffic to your website and gain more customers.
Integral Impressions provides small and medium-sized businesses with innovative products and services to guide their clients through interactive marketing as it continually evolves. "Our primary technology focus in 2006 will be to leverage our intellectual property in new media to produce web applications that deliver marketing metrics never seen before,” said Chris Abad, Co-Founder of Integral Impressions.
Integral Impressions is intimately involved with the creation and development of new software for use by its clients. Integral’s most recent product brought to the market, Invision, is a tailored and licensed adaptation of Index Tools’ world-renowned Web Analytics application. The revised program will allow Integral Impressions to freely adapt email-tracking programs for individual client’s needs. By branding the tracking devise, Integral is able to leverage the API (back end code) and tweak, edit, add and personalize the code to each customer’s needs. With the release of Invision, Integral Impressions continues to provide highly personal and unique interactive marketing tools for its clients.
Integral Impressions was recently named “Top Email Advertiser” by Tribune Interactive properties, which include Los Angeles Times and Chicago Tribune. The recognition was for top ratings in terms of best open rate and click-through rate among all Tribune web properties.
Browne and Abad have over 10 years of interactive media experience between them. In December of 2004, Browne passed a certificate program administered by Google, making him one of the first 100 advertisers globally to achieve the Qualified Google Advertising professional status. Integral Impressions has is projected to manage over $1,000,000 in online advertising buys in 2006.
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