Easily Transform Your Bedroom Into Your Own Personal Retreat.

A bedroom makeover with fine linens is a great alternative to the full interior design projects seen in decorating magazines.

(PRWEB) October 29, 2005 -- Today, thread count in bed linen is like RAM was in the dot com days. "Guys try to out-do one another. You got 400 Thread Count I’m going for the 600! "It's their latest toy, "says Veronica Wakeham, owner of Vancouver's, Terra Nova Linen House.

The market for bedding, linen and bath accessories by specialty household furnishing stores channel in Canada is estimated at over $158 Million (Stats Canada - 3 Quarters 2000) and has grown significantly with the subsequent housing boom. Terra Nova Linen House www.threadcounts.com has developed a market in this niche by including with its products, design direction for color & fabric coordination and focusing on the bedroom.

“You can easily accomplish a bedroom makeover with just a little direction. For instance bed sheets, duvet cover, Euro Shams, and punch it up with tossed pillows. It looks like a whole new room. You can even do a custom headboard or a window treatment with drapes that fits your style and budget.”

Wakeham’s showroom was inspired by the best of Manhattan’s Upper East Side home décor boutiques. “You want a bedroom like a Wall Street power broker; it's at your fingertips." says Wakeham.

The tactile difference is obvious between the feel of fine linens, (it's called 'the hand of a fabric') and cheaper knockoffs that are blends of combed cotton and synthetics. Yet even while movie stars from sets around Hollywood North send their personal shoppers to Terra Nova Linen House seeking 1,020 Egyptian cotton, the world’s highest Thread Count, the field is getting more level nowadays.

“Most of my clientele are run-of-the-mill busy professionals- lawyers, doctors, accountants, entrepreneurs, – with heavy emphasis on the ‘busy’. They don’t have an interior designer’s expertise or a movie star’s ability to have someone else do the leg work of running all over town to find specialty linens. Instead of crossing their fingers and hoping the colors will work or that the bed sheet’s thread count really is what the label proclaims, they leave that to me.”

“Your bed is where you spend a third of your life. A designer bed collection can transform it into a retreat.”

###