Reaching Dieters Online - Advertising Battle Heats Up

Share Article launches two new pay per click systems.

Marketdata Enterprises, the market research firm that operates, now the #4 traffic diet website on the Web, has just launched two new Pay-Per-Click Advertising systems for companies trying to reach dieters cost effectively.

During the third quarter, the bids on many popular weight loss key words increased. It’s now more expensive to run large paid search campaigns. New diet websites will find it more difficult to break through and be noticed. In addition, major systems such as Google raised the price of ads significantly by moving the minimum bid from 5 to 10 cents per click. This is forcing many diet sites to migrate to less costly systems and to more closely examine where they advertise, as they seek more relevant traffic focused on dieting.

“We have worked with Quigo Technologies and CPAffiliates, leading providers of PPC and affiliate programs, to develop two private label systems. Now, weight loss and other companies are able to reach one of the most highly targeted and motivated audiences of female dieters anywhere—at reasonable cost”, according to John LaRosa, Research Director. Note: Ads by sellers of diet pills or unproven weight loss supplements are not accepted. The two choices are…

1) Flat Rate Prices & Guaranteed Ad Positions… (CPAffiliates)

Starts at 30 cents per click, 50 cents for exclusives, embedded links, text or graphic ads in a tower (CPAffiliates)

Contact: Brian Appel 410-843-3098

Sign up at:

2) Competitive Bid Ads… (Quigo)

Starts at 30 cents per click site-wide, and 50 cents on home page. Price depends on bids by other advertisers. Text ads only, in towers.

Contact: Maya Mikhailov 646-289-6068

Sign up at:

With 92% of visitors being female, overweight, and appearance conscious, and 30% having some medical conditions or food allergies, this is a natural fit and marketing vehicle for advertisers of: weight loss products/programs, women’s healthcare products and drugs, skin care products, vitamins, diet foods, nutrition bars, dating/relationship services, self-improve-ment products, weight loss surgery, hospitals, MDs, health clubs & exercise equipment, and diabetes/other medical supplies.

Other Weight Loss Products & Services Available…

  • Market Research Reports - The U.S. Weight Loss & Diet Control Market, Feb. 2005, 307 pp., $2,195, (sold by chapters at lower cost) – The “bible” of the weight loss market since 1989.
  • Pre-qualified, Opt-in, Sales Leads - generated from the website by: date of lead, age, gender, BMI, their budget, state, top 100 metro areas, zip. 50-99 cents each. No minimum or subscription. Call for a free demo.
  • Custom Consulting - Client website not getting traffic? Maybe it’s the design.

  • Affiliate Programs - Your client doesn’t have an affiliate program yet? Shame. Many diet companies do. They should, to expand their number of “distributors” and advertising reach.

We can set them up, with a system based on commissions paid on actual sales.

About BestDietForMe.Com/Marketdata is operated by Marketdata Enterprises, Inc., an independent analyst of the U.S. weight loss industry since 1989. A database of 60 of the most legitimate and popular diets is automatically and objectively searched after the consumer fills out an in-depth 7-8 minute survey online. Consumers can also get detailed diet company reports, and have access to special offers by weight loss providers—all at no cost.

Contact Information:

John LaRosa, Research Director / Marketdata Enterprises Inc.

813-931-3900 or

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