Schwan’s Bakery Donates Mrs. Smith’s® Decorate-A-Cake Dessert as Halloween Treat for Displaced, Needy Children
Schwan’s Bakery, Inc., makers of America’s favorite bake-it-fresh Mrs. Smith's® dessert, is sending pallets of comfort food to young victims of Hurricane Katrina and Hurricane Rita.
Atlanta, GA (PRWEB) October 29, 2005 -- Schwan’s Bakery, Inc., makers of America’s favorite bake-it-fresh Mrs. Smith's® dessert, is sending pallets of comfort food to young victims of Hurricane Katrina and Hurricane Rita. Schwan’s has donated enough cakes to treat 15,000 displaced and needy children in Georgia and Texas through Monday, October 31, 2005.
Teaming up with America’s Second Harvest, one of the nations largest domestic hunger-relief agencies, Mrs. Smith's desserts will be delivered through the organization’s network of charities, shelters and food banks in time for Halloween. America’s Second Harvest also supports Kids Cafes, which feed and serve children in some of the hurricane impacted cities.
“Most children celebrate Halloween by trick-or-treating in their neighborhoods and with their friends,” explained Gene Lewis, Director of Product and Planning Development for Schwan’s Bakery, Inc. “Unable to go home, Halloween may be particularly difficult. We just wanted to make sure that the children have at least one treat for Halloween. The new Mrs. Smith’s Decorate-A-Cake with Edible Decorations from Crayola™, allows children to eat their cake and play with it, too. Everything is included. All you need is a child’s imagination.”
Mrs. Smith’s Crayola Decorate-A-Cake is a vanilla frosted white cake. Initially available in Atlanta, Georgia; Dallas and Houston, Texas; and Des Moines, Iowa, this 13 oz. cake is designed especially for children ages 4 to 12. Interactive, the frozen cakes do not require baking – just thaw and eat in one hour. Rather, decorate thaw, and eat. Each cake feeds five and includes a colorful assortment of edible, sprinkly, cake-decorating supplies. The “Special Day” cake, one of two new introductions, is the all-occasion selection.
Donated cakes will be decorated by the children for Halloween. Mrs. Smith’s donations are being distributed through the Atlanta Community Food Bank, the Tarrant Area Food Bank in Ft. Worth, and the East Texas Food Bank in Tyler, Texas. America’s Second Harvest expressed appreciation for Mrs. Smith’s “generous and fun support.”
Mrs. Smith’s desserts and breakfast treats are sold by Schwan's Bakery, Inc. Schwan’s acquired Suwanee, Georgia-based Mrs. Smith's Bakeries in 2003. Mrs. Smith’s was founded in the early 1900s when Amanda Smith began baking in her kitchen. Today the brand is an American icon, best known for its high-quality ingredients and home-baked taste. Mrs. Smith's recently redesigned its packaging with a bold, blue, banner logo, more appetizing photography, and easy-to-shop, color-coded category names.
Mrs. Smith's family of products include pie shells and eight, easy-to-spot dessert categories. Categories include: Traditional Recipes, Special Recipes, Soda Shoppe Favorites, Classic Cream Favorites, Classic Cobblers, Classic Crisps, Homestyle Cakes, and Bakery Specialties. Other new additions to the Mrs. Smith's family include: Cinnabon Apple Crumb Pie, Cinnabon Coffee Cake, Cinnabon Pecan Coffee Cake, Deep Dish Berry Burst and five-flavors of Pour A Quiche. Mrs. Smith's products can be found at supermarkets nationwide. For more information visit www.decorate-a-cake.com. or www.mrssmiths.com
Contact:
Deb McGhee Speights
Veux Marketing, Inc.
(404) 975-4857
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